Apparel - Japan

  • Japan
  • In 2024, the revenue in the Apparel market in Japan amounts to ¥US$89.90bn.
  • It is projected to grow annually by 2.03%, representing a compound annual growth rate (CAGR) for the period 2024-2028.
  • The largest segment in the market is Women's Apparel, with a market volume of ¥US$49.95bn in 2024.
  • In comparison to other countries, in the United States generates the highest revenue in the Apparel market, reaching ¥US$359bn in 2024.
  • When considering the total population, the per person revenue in Japan amounts to ¥US$733.10 in 2024.
  • Looking ahead, the volume in the Apparel market is expected to reach ¥4.1bn pieces by 2028.
  • However, in 2025, a slight volume decline of -2.6% is anticipated.
  • The average volume per person in the Apparel market is projected to be ¥37.8pieces in 2024.
  • By 2024, non-luxury goods are expected to account for 93% of sales in the Apparel market.
  • The trend in the Japanese apparel market is a strong emphasis on traditional craftsmanship and high-quality materials.

Key regions: United States, Philippines, India, Europe, Germany

Region comparison

Analyst Opinion

While Greater China almost overtakes the U.S. as largest fashion market in the world, key economic indicators create a more cautious mood for the global fashion industry potentially slowing down by 2020. For companies it is crucial to prepare plans to address a possible transformation of global value chains emerging by new opportunities from global consumer spending shifting towards emerging economies as well as trade tensions and uncertainties. A leverage point could be to take a strong position on social and environmental issues, as this is very much demanded by the younger generation.


Data coverage:

Data encompasses B2C enterprises. Figures are based on the consumer spending on clothing which comprises women, men, and children segments that are produced for private end customers for both offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by catalog).

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista platform, national statistics, industry research, market data from independent databases and third-party sources, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, consumer price index and population. This data helps us to estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited forecasting for the Apparel market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional Notes :

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.


  • Revenue
  • Sales Channels
  • Analyst Opinion
  • Key Players
  • Volume
  • Price
  • Purchase Criteria
  • Global Comparison
  • Methodology
  • Key Market Indicators
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