Beauty & Personal Care - Japan

Japan

The revenue generated in the Beauty & Personal Care market in Japan is projected to reach US$47.94bn in 2024.
This market is expected to experience an annual growth rate of 2.25% (CAGR 2024-2029).
The largest segment within this market is Skin Care, with a market volume of US$22.91bn in 2024.
When compared globally, in the United States generates the highest revenue in this market, with US$100bn in 2024.
In terms of per capita revenue, each person in Japan is expected to generate US$390.90 in 2024.
Furthermore, online sales are projected to contribute 37.5% of the total revenue in the Beauty & Personal Care market in Japan by 2024.
"Japan's beauty and personal care market is embracing the concept of 'J-beauty,' focusing on traditional ingredients and holistic approaches to skincare."

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.