Meat - China

Definition:

The Meat segment covers animal (both domestic and wild) and non-animal meat that are bought and consumed for nutrient-based purposes.

Structure:

The segment consists of 3 different subsegments:

• The Fresh Meat segment covers meat from both domestic and wild animals that are fresh, chilled, or frozen. This segment is divided into five subsegments: beef & veal, pork, mutton & goat, poultry, and other fresh meat.
• The Processed Meat segment covers all types of meat that has been dried, salted, brined, or smoked. This segment is divided into three subsegments: cold & roast meat products, ham & bacon, sausages.
• The Meat Substitutes segment covers meat-replacement food items created from vegetarian or vegan components.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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