OTC Pharmaceuticals - Austria

  • Austria
  • Revenue in the OTC Pharmaceuticals market amounts to US$1,210.00m in 2024. The market is expected to grow annually by 3.18% (CAGR 2024-2029).
  • The market's largest segment is the segment Other OTC Pharmaceuticals with a market volume of US$317.00m in 2024.
  • In global comparison, most revenue is generated in the United States (US$41,240m in 2024).
  • In relation to total population figures, per person revenues of US$134.70 are generated in 2024.
  • In the OTC Pharmaceuticals market, 22.0% of total revenue will be generated through online sales by 2024.

Key regions: Worldwide, India, Philippines, United States, Europe

Region comparison

Analyst Opinion

The OTC Pharmaceuticals market in Austria is experiencing steady growth and development.

Customer preferences:
Customers in Austria have shown a growing preference for over-the-counter (OTC) pharmaceutical products. This can be attributed to several factors, including the convenience and accessibility of these products. OTC medications allow consumers to self-diagnose and treat common ailments without the need for a prescription or a visit to the doctor. This convenience factor has led to an increase in the demand for OTC pharmaceuticals in Austria.

Trends in the market:
One of the key trends in the OTC Pharmaceuticals market in Austria is the growing demand for natural and herbal remedies. Consumers are becoming more conscious of their health and are seeking out products that are perceived to be more natural and less chemically based. This trend is reflected in the increasing availability and variety of natural and herbal OTC products in the market. Additionally, there is a growing trend towards preventive healthcare, with consumers seeking products that can help them maintain their overall well-being. This has led to the introduction of a range of OTC vitamins, supplements, and other preventive healthcare products in Austria.

Local special circumstances:
Austria has a well-developed healthcare system, which includes a strong network of pharmacies. Pharmacies play a significant role in the distribution of OTC pharmaceuticals in the country. They provide a convenient and reliable source for consumers to purchase these products. In addition, pharmacies in Austria are staffed by trained professionals who can provide advice and recommendations to customers, further driving the demand for OTC pharmaceuticals.

Underlying macroeconomic factors:
The growing OTC Pharmaceuticals market in Austria can be attributed to several underlying macroeconomic factors. Firstly, the country has a stable and prosperous economy, which has resulted in increased disposable income for consumers. This has allowed them to spend more on healthcare products, including OTC pharmaceuticals. Secondly, Austria has an aging population, which has led to an increased demand for healthcare products and services. As the population ages, the prevalence of chronic conditions and the need for self-care products are also expected to increase, further driving the demand for OTC pharmaceuticals. In conclusion, the OTC Pharmaceuticals market in Austria is experiencing growth and development due to customer preferences for convenience and accessibility, the trend towards natural and preventive healthcare products, the role of pharmacies in the distribution of OTC pharmaceuticals, and underlying macroeconomic factors such as a stable economy and an aging population.


Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.


  • Revenue
  • Key Players
  • Analyst Opinion
  • Demographics
  • Sales Channels
  • Global Comparison
  • Methodology
  • Key Market Indicators
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