Smart Home - Austria

  • Austria
  • Revenue in the Smart Home market is projected to reach US$894.5m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 9.67%, resulting in a projected market volume of US$1,294.0m by 2028.
  • Household penetration will be 35.1% in 2024 and is expected to hit 61.4% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to US$613.90.
  • A global comparison reveals that most revenue is generated United States (US$38,800.0m in 2024).
Region comparison

Analyst Opinion

The Smart Home market in Austria is experiencing a steady growth trajectory, driven by increasing consumer demand for convenience, energy efficiency, and security in their homes.

Customer preferences:
Austrian consumers are increasingly drawn to smart home technologies that offer convenience and efficiency in their daily lives. They are looking for solutions that can streamline tasks, such as controlling lighting, heating, and security systems remotely. Additionally, there is a growing interest in smart home devices that contribute to energy savings and environmental sustainability.

Trends in the market:
One notable trend in the Austrian Smart Home market is the adoption of voice-controlled devices and smart assistants, which offer a seamless and intuitive way to interact with various connected devices. Home automation systems that can be easily integrated and customized to meet individual needs are also gaining popularity among Austrian consumers. Furthermore, there is a rising demand for smart home security systems that provide advanced monitoring and surveillance capabilities.

Local special circumstances:
Austria's strong focus on innovation and technology plays a significant role in driving the Smart Home market forward. The country's affluent population, with a high standard of living, is more inclined to invest in smart home solutions that enhance their lifestyle and offer convenience. Additionally, the government's initiatives to promote energy efficiency and sustainable living are influencing the adoption of smart home technologies in Austria.

Underlying macroeconomic factors:
The stable economic environment in Austria, coupled with a high level of disposable income among its population, is supporting the growth of the Smart Home market. As consumers become more tech-savvy and seek ways to simplify their daily routines, the demand for smart home devices is expected to continue rising. Moreover, the increasing awareness of the benefits of smart home technologies in terms of energy savings and security is driving market expansion in Austria.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.


  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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