Reasons for Millennials to buy flowers online in the Netherlands 2020

Published by
Stephanie Chevalier,
Jul 7, 2021
Why do Millennials in the Netherlands buy flowers online? According to this survey, the most important reasons to purchase flowers through e-commerce channels were the ease of doing this and the large assortment available. Just under 40 percent of the 18 to 29 year old survey respondents stated to sometimes buy flowers online because it was easy to do this.

Why do you buy flowers online?

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Source

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Release date

February 2020

Region

Netherlands

Survey time period

2020

Age group

18-29 years

Special properties

Consumers

Method of interview

Online survey

Supplementary notes

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey. The source does not specify the date of the survey or the number of respondents.

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