• HSBC: ratio of customer acquisition UK 2020

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HSBC (Hongkong and Shanghai Banking Corporation) was founded in 1865 in order to facilitate trade between Asia and the West. Today, HSBC has expanded its services to different markets, establishing a global presence. It is one of the largest banks in the world. In December 2020, the assets of HSBC amounted approximately 2.98 trillion U.S. dollars, placing the British bank as one of the largest banks in Europe in terms of assets.

With any bank, winning customers from rivals is a key business goal. The graph above shows that in the fourth quarter of 2020, HSBC had a net loss of 1.2 customers for every one gained, with a net loss of approximately 3.9 thousand. Many large banks in the UK saw a net loss of customers to other banks during the fourth quarter of 2020.

Ratio of customers gained by HSBC holdings plc bank in the United Kingdom (UK) from the 2nd quarter 2018 to 4th quarter 2020

Characteristic	Ratio of customers gained/(loss)
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Source

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Source

Release date

April 2021

More information

Region

United Kingdom

Survey time period

2nd quarter 2018 to 4th quarter 2020

Supplementary notes

The source adds the following information: "This data includes personal customers, small businesses and small charities that have switched using the new Current Account Switch Service and received the benefits of the Guarantee and payment redirection services."