Loyalty score of retail bank according to clients in the UK in 2014

This statistic shows the satisfaction of customers with their retail banks and the likelihood to recommend it to others in the United Kingdom (UK) in 2014. This was compiled in a composite loyalty score, for which Nationwide Building Society ranked highest, at 55 percent.

Customer loyalty score to their primary retail bank in the United Kingdom (UK) in 2014

Composite loyalty score
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Release date

December 2014


United Kingdom

Survey time period

September 2014

Number of respondents

4,245 respondents

Age group

19 to over 65 years old

Special properties


Supplementary notes

The loyalty score was based on two measures: the satisfaction with service and likelihood to recommend the retail bank to others.

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Statistics on "Bank customer retention in the United Kingdom (UK)"

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