Mobile ad formats with highest retention rates according to marketers U.S. 2019

Results of a June 2019 survey of marketers predominantly from the United States and the UK show that 27 percent of respondents thought playable mobile ads had the highest retention rates among audiences. Interestingly, 52 percent of app developers were using this format in their products and 23 percent found playable ads as most engaging for app users.

Mobile advertising formats considered to have the highest retention rate according to marketers in the United States as of June 2019

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Sources

Release date

October 2019

Region

United Kingdom, United States

Survey time period

June 2019

Number of respondents

400 respondents

Age group

18 years and older

Special properties

marketers

Supplementary notes

Original question: Which ad format has the highest retention rate?
75% percent of respondents were from the United States

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Statistics on "Mobile advertising and marketing in the U.S."

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