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Share of website visits during holiday season in the UK 2019, by retailer

During the 2019 holiday season, more than a quarter of UK consumers' retail website visits were to Amazon. Compared to Amazon's share of 26.4 percent, the website visit shares of British retailers like Argos and John Lewis were below the 5 percent mark.

Share of visits to retail website visits during the holiday season in the United Kingdom (UK) in 2019, by retailer*

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Release date

December 2019


United Kingdom

Survey time period

November 28, 2019 to December 12, 2019

Supplementary notes

* Share of visits to top retail websites in 'Shopping & Classifieds'.

The source does not provide a date of release for data. Therefore, date of access is used.

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Statistics on "Holiday retail in the United Kingdom (UK)"

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