During a survey conducted among global marketers in mid-2019, a little over half of respondents said that their greatest challenges in content marketing were creating content that generates quality leads and attracts more traffic. Developing relevant content and improving its SEO performance was also voted as challenging by 45 and 44 percent of surveyed marketers, respectively.
Leading content marketing challenges according to industry professionals worldwide as of June 2019
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Statistics on Content marketing worldwide
Overview
6
- Premium Statistic Content marketing revenue worldwide 2018-2026
- Premium Statistic Companies with a content marketing strategies worldwide 2019-2021
- Premium Statistic Use of content marketing among B2B marketers worldwide 2017-2022
- Premium Statistic Channels used for marketing content promotion worldwide 2022
- Premium Statistic Content marketing technologies used worldwide 2022
- Premium Statistic Leading areas of interest for B2B content marketers worldwide 2022
Budgets
4
Goals
3
Tactics
7
- Premium Statistic Content types used for marketing worldwide 2022
- Premium Statistic Types of marketing content services outsourced most often worldwide 2022
- Premium Statistic Top tactics helping global content marketers boost position in search rankings 2022
- Premium Statistic Ways online content is used to drive revenues worldwide 2022
- Premium Statistic Paid methods used for content distribution by B2B marketers worldwide 2022
- Premium Statistic Social media types used by B2B marketers worldwide 2022
- Premium Statistic Top social media platforms used for B2B content marketing worldwide 2022
Metrics
4
Effectiveness
6
- Premium Statistic Popularity of measuring content marketing ROI worldwide 2022
- Premium Statistic Content marketing strategy effectiveness worldwide 2022
- Premium Statistic Leading approaches to content-led communications worldwide 2022
- Premium Statistic Leading uses of content-led advertising worldwide 2022
- Premium Statistic Top social media for marketing content distribution worldwide 2022
- Premium Statistic Most effective social media platforms for B2B marketers worldwide 2022
Employment
3
Further related statistics
15
- Content marketing KPIs in Denmark 2021
- companies using different content promotion methods in Norway 2018
- B2C content marketing challenges in North America 2021
- Survey on obtaining knowledge about target groups in Denmark 2017
- Content marketing types used in manufacturing marketing in North America 2017
- Content marketing: monthly investment of advertising companies in Spain 2018
- Latin America: most preferred types of digital marketing content 2019
- Content marketing tools used in manufacturing marketing in North America 2016
- Content marketing budget share in manufacturing marketing in North America 2017
- Familiarity with content marketing in the U.S. 2016
- Effectiveness of B2B content marketing in North America 2012-2015
- Share of internet user who paid for digital content worldwide 2021, by country
- Leading digital publishers general news Philippines 2018, by Facebook likes
- Preference for online conversations among Generation Z South Korea 2019
- Content types used by schools in social media marketing worldwide 2019
Further Content: You might find this interesting as well
Statistics
- Content marketing KPIs in Denmark 2021
- companies using different content promotion methods in Norway 2018
- B2C content marketing challenges in North America 2021
- Survey on obtaining knowledge about target groups in Denmark 2017
- Content marketing types used in manufacturing marketing in North America 2017
- Content marketing: monthly investment of advertising companies in Spain 2018
- Latin America: most preferred types of digital marketing content 2019
- Content marketing tools used in manufacturing marketing in North America 2016
- Content marketing budget share in manufacturing marketing in North America 2017
- Familiarity with content marketing in the U.S. 2016
- Effectiveness of B2B content marketing in North America 2012-2015
- Share of internet user who paid for digital content worldwide 2021, by country
- Leading digital publishers general news Philippines 2018, by Facebook likes
- Preference for online conversations among Generation Z South Korea 2019
- Content types used by schools in social media marketing worldwide 2019
Semrush. (December 10, 2019). Leading content marketing challenges according to industry professionals worldwide as of June 2019 [Graph]. In Statista. Retrieved April 01, 2023, from https://www.statista.com/statistics/1115032/content-marketing-challenges/
Semrush. "Leading content marketing challenges according to industry professionals worldwide as of June 2019." Chart. December 10, 2019. Statista. Accessed April 01, 2023. https://www.statista.com/statistics/1115032/content-marketing-challenges/
Semrush. (2019). Leading content marketing challenges according to industry professionals worldwide as of June 2019. Statista. Statista Inc.. Accessed: April 01, 2023. https://www.statista.com/statistics/1115032/content-marketing-challenges/
Semrush. "Leading Content Marketing Challenges According to Industry Professionals Worldwide as of June 2019." Statista, Statista Inc., 10 Dec 2019, https://www.statista.com/statistics/1115032/content-marketing-challenges/
Semrush, Leading content marketing challenges according to industry professionals worldwide as of June 2019 Statista, https://www.statista.com/statistics/1115032/content-marketing-challenges/ (last visited April 01, 2023)
Leading content marketing challenges according to industry professionals worldwide as of June 2019 [Graph], Semrush, December 10, 2019. [Online]. Available: https://www.statista.com/statistics/1115032/content-marketing-challenges/