Start-up funding in online retail in West Africa 2012-2019
In 2019, online retail start-ups in West Africa raised an amount of around 56.6 million U.S. dollars, which represented a decrease of 29.17 million U.S. dollars compared to the previous year. The funding raised in online retail peaked in 2016, at 470 million U.S. dollars. Overall, amounts reached by West African start-ups have fluctuated since 2012.