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Consumer expectations of Black Friday discounts Germany 2020

Published by Statista Research Department, Nov 27, 2020
According to an October 2020 survey, more than half of consumers in Germany expected the average level of discounts on Black Friday and/or Cyber Monday to be between 10 and 25 percent. More than a third of the respondents anticipated an average discount between 26 percent and 50 percent during this period. Only five percent of German consumers expected a discount less than 10 percent discount on Black Friday and/or Cyber Monday.

Expected discount rates on Black Friday and/or Cyber Monday among consumers in Germany in 2020

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Source

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In cooperation with
Simon-Kucher & Partners
Release date

November 2020

Region

Germany

Survey time period

October 2020

Number of respondents

11,332*

Method of interview

Online survey

Supplementary notes

Original survey question was phrased by the source as follows: "What do you expect the average discount to be on Black Friday and/or Cyber Monday?"
* The survey was conducted across 14 countries. The exact sample size for Germany was not provided by the source.

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