Try our corporate solution for free!
(212) 419-8286

Consumer expectations of Black Friday discounts Germany 2020

According to an October 2020 survey, more than half of consumers in Germany expected the average level of discounts on Black Friday and/or Cyber Monday to be between 10 and 25 percent. More than a third of the respondents anticipated an average discount between 26 percent and 50 percent during this period. Only five percent of German consumers expected a discount less than 10 percent discount on Black Friday and/or Cyber Monday.

Expected discount rates on Black Friday and/or Cyber Monday among consumers in Germany in 2020

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

In cooperation with
Simon-Kucher & Partners
Release date

November 2020



Survey time period

October 2020

Number of respondents


Method of interview

Online survey

Supplementary notes

Original survey question was phrased by the source as follows: "What do you expect the average discount to be on Black Friday and/or Cyber Monday?"
* The survey was conducted across 14 countries. The exact sample size for Germany was not provided by the source.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Thanksgiving weekend shopping in the U.S."

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.