According to an October 2020 survey, more than half of consumers in Germany expected the average level of discounts on Black Friday and/or Cyber Monday to be between 10 and 25 percent. More than a third of the respondents anticipated an average discount between 26 percent and 50 percent during this period. Only five percent of German consumers expected a discount less than 10 percent discount on Black Friday and/or Cyber Monday.
Expected discount rates on Black Friday and/or Cyber Monday among consumers in Germany in 2020
Original survey question was phrased by the source as follows: "What do you expect the average discount to be on Black Friday and/or Cyber Monday?"
* The survey was conducted across 14 countries. The exact sample size for Germany was not provided by the source.
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Simon-Kucher & Partners. (November 23, 2020). Expected discount rates on Black Friday and/or Cyber Monday among consumers in Germany in 2020 [Graph]. In Statista. Retrieved August 09, 2022, from https://www.statista.com/statistics/1188942/consumers-expectation-black-friday-discounts-germany/
Simon-Kucher & Partners. "Expected discount rates on Black Friday and/or Cyber Monday among consumers in Germany in 2020." Chart. November 23, 2020. Statista. Accessed August 09, 2022. https://www.statista.com/statistics/1188942/consumers-expectation-black-friday-discounts-germany/
Simon-Kucher & Partners. (2020). Expected discount rates on Black Friday and/or Cyber Monday among consumers in Germany in 2020. Statista. Statista Inc.. Accessed: August 09, 2022. https://www.statista.com/statistics/1188942/consumers-expectation-black-friday-discounts-germany/
Simon-Kucher & Partners. "Expected Discount Rates on Black Friday And/or Cyber Monday among Consumers in Germany in 2020." Statista, Statista Inc., 23 Nov 2020, https://www.statista.com/statistics/1188942/consumers-expectation-black-friday-discounts-germany/
Simon-Kucher & Partners, Expected discount rates on Black Friday and/or Cyber Monday among consumers in Germany in 2020 Statista, https://www.statista.com/statistics/1188942/consumers-expectation-black-friday-discounts-germany/ (last visited August 09, 2022)
