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Consumer expectations of Black Friday discounts Germany 2020

Expected discount rates on Black Friday and/or Cyber Monday among consumers in Germany in 2020

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Source

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In cooperation with
Simon-Kucher & Partners
Release date

November 2020

Region

Germany

Survey time period

October 2020

Number of respondents

11,332*

Method of interview

Online survey

Supplementary notes

Original survey question was phrased by the source as follows: "What do you expect the average discount to be on Black Friday and/or Cyber Monday?"
* The survey was conducted across 14 countries. The exact sample size for Germany was not provided by the source.

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