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Programmatic buying functions being outsourced in the U.S. 2020

Published by Statista Research Department, Apr 12, 2021
In a 2020 survey, 65 percent of responding organizations from the United States stated that they were working with a partner to manage data science and algorithm creation, while 22 percent of respondents were considering to work with a partner to do it working with a partner. In contrast, only 16 percent of American organizations directed campaign strategy with a partner, while 38 percent of them were considering working on that with a partner.

Programmatic buying functions being outsourced in the United States in 2020

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Sources

Release date

August 2020

Region

United States

Survey time period

2020

Supplementary notes

The source does not provide information about the survey methodology.

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Programmatic advertising in the U.S.Advertising industry in the U.S.Digital advertising in the U.S.Programmatic advertising in the UKDigital advertising formats in the U.S.
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