Programmatic buying functions being outsourced in the U.S. 2020
In a 2020 survey, 65 percent of responding organizations from the United States stated that they were working with a partner to manage data science and algorithm creation, while 22 percent of respondents were considering to work with a partner to do it working with a partner. In contrast, only 16 percent of American organizations directed campaign strategy with a partner, while 38 percent of them were considering working on that with a partner.
