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Factors influencing the choice of e-mail marketing providers worldwide in 2018
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Factors influencing the choice of e-mail marketing providers worldwide in 2018
Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018
by A. Guttmann,
last edited
Jan 23, 2019
The statistic shows the leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018. The study results reveal that marketers mostly focused on functionality and features of ESPs when making their choice, but they also paid attention to the platform's integration abilities.
Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018
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by A. Guttmann,
last edited
Jan 23, 2019
The statistic shows the leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018. The study results reveal that marketers mostly focused on functionality and features of ESPs when making their choice, but they also paid attention to the platform's integration abilities.
- Show sources information
- Show publisher information
- Release date
- November 2018
- Region
- Worldwide
- Survey time period
- November 2018
- Supplementary notes
-
The source did not provide information on the sample number or the exact survey date; the date used is the publication date.
Question: What were the main reasons for selecting your current email marketing platform?
Source
- Show sources information
- Show publisher information
- Release date
- November 2018
More information
- Region
- Worldwide
- Survey time period
- November 2018
- Supplementary notes
-
The source did not provide information on the sample number or the exact survey date; the date used is the publication date.
Question: What were the main reasons for selecting your current email marketing platform?
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Statistics on "E-mail marketing "
- Overview
The most important statistics
- Number of e-mail users worldwide from 2017 to 2023 (in millions)Number of e-mail users worldwide 2017-2023
- Number of e-mail users in the United States from 2013 to 2020 (in millions)Number of U.S. e-mail users 2013-2020
- E-mail marketing usage in the United States as of May 2017, by industryU.S. e-mail marketing usage 2017, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industryOpen rates of marketing e-mails worldwide 2018, by industry
- Market share of the most used e-mail clients in 2018Global email client market share 2018
- Leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018Leading ESPs used for e-mail marketing worldwide in 2018
- Strategy & effectiveness
The most important statistics
- Number of e-mail service platforms/providers (ESP) used by marketers worldwide as of November 2018Number of e-mail providers used by global marketers in 2018
- Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018Factors influencing the choice of e-mail marketing providers worldwide in 2018
- Monthly number of marketing e-mails sent to contacts by industry professionals worldwide as of January 2018Number of marketing e-mails sent monthly worldwide 2018
- Time spent producing a marketing e-mail according to industry professionals worldwide as of January 2018Time spent on marketing e-mail production worldwide in 2018
- Average time spent on single tasks involved in producing a marketing e-mail according to industry professionals worldwide as of January 2018Average time spent on tasks in marketing e-mail production worldwide in 2018
- Share of businesses using video in e-mail worldwide in 2016 and 2017Businesses using video in e-mail worldwide 2016-2017
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018Perceived ROI of e-mail marketing worldwide 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industryE-mail marketing ROI rating according to marketers worldwide 2017, by industry
- Metrics
The most important statistics
- Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018Commonly used e-mail marketing metrics worldwide in 2018
- E-mail marketing performance metrics worldwide in 1st half of 2019, by transaction typeE-mail marketing performance metrics worldwide 2019, by transaction type
- E-mail marketing performance metrics worldwide in 1st half of 2018, by sender typeE-mail marketing performance metrics worldwide 2018, by business type
- Marketing e-mail aggregate open rates worldwide from 2016 to 2018Marketing e-mail open rates worldwide 2016-2018
- Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018Marketing e-mail click-to-open rates worldwide 2016-2018
- Click-to-open rates of marketing e-mails worldwide in 1st half 2019, by industryClick-to-open rates of marketing e-mails worldwide H1 2019, by industry
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 4th quarter 2018E-mail marketing: CTR and open rates in North America 2010-2018
- Spam
The most important statistics
- Leading countries of origin for unsolicited spam e-mails in 1st quarter 2019, by share of worldwide spam volumeSpam e-mail: leading countries of origin of spam 2019
- E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018Global e-mail inbox placement & spam rate 2015-2018
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018E-mail inbox placement & spam rate in the U.S. 2015-2018
- Global e-mail spam rate from 2012 to 2018E-mail spam rate worldwide 2012-2018
- Spam placement rate worldwide in 2018, by categoryGlobal spam placement rate 2018, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2018Spam: share of global email traffic 2007-2018
- Global spam volume as percentage of total e-mail traffic from January 2014 to March 2019, by monthSpam: share of global email traffic 2014-2019
- Consumer perception & behavior
The most important statistics
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by regionInternet users reading marketing e-mails worldwide Q3 2017, by region
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by age groupInternet users reading marketing e-mails worldwide Q3 2017, by age group
- Leading ways consumers prefer to be contacted by brands in the United States as of June 2018U.S. consumers preference to being contacted by brands in 2018
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017U.S. consumer newsletter subscription sources as 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017E-mail marketing frequency preference according to U.S. consumers 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017U.S. consumers purchasing process affected by marketing e-mails in 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017U.S. consumers annoyance with selected e-mail marketing practices in 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Main service providers during email marketing campaigns in Spain in 2015
- Main advertising formats used during email marketing campaigns in Spain in 2019
- Italy: average E-mail marketing benchmarks H1 2018
- Reasons why U.S. consumers mark promo e-mails as spam 2015
- Consumer perception of e-mail advertising in the U.S. 2010-2014
- B2C e-mail inbox placement, spam & read rate worldwide 2017, by campaign type
- Retail e-mail marketing consumers in the U.S. 2014
- Asia Pacific: e-mail marketing performance metrics Q1 2015
- Canada reasons for subscribing to brand e-mails 2014
- Canada marketing e-mail open rates 2009-2014
- Automated e-mail CTRs in the United Kingdom (UK) 2018, by sector
- Ease of marketing e-mail delivery in the United Kingdom (UK) 2013, by ISP
- Number of brands signed up to receive email from in the UK 2012-2014
- Average hard-bounce rates in the United Kingdom (UK) 2013
- Net profit of POST Luxembourg Group 2013-2018
- Brazil: headcount at Smiles 2014-2016
- Brazil: net revenue of Mills 2013-2017
- U.S. public libraries offering audio content 2011/12
- Other human resources provision revenue in Luxembourg 2010-2022
Studies
- E-mail marketing
- Email Marketing Vendor Satisfaction Report
- 2017 Email Marketing Benchmark Report
- 2019 State of Email Report
- Marketer Email Tracker 2019
- Marketer Email Tracking Study 2018
- Optimizing Email Deliverability with AI
- Digital marketing in Italy
- Digital marketing in the United Kingdom (UK)
- Marketing personalization
- 2017 State of Email Report
- Email Tracking Report 2014
- DMA Insight: Marketer Email Tracking Study 2016
- National Client Email Report 2015
- National Client Email Report 2014
Statistics on "E-mail marketing "
- Number of e-mail users worldwide 2017-2023
- Number of U.S. e-mail users 2013-2020
- U.S. e-mail marketing usage 2017, by industry
- Open rates of marketing e-mails worldwide 2018, by industry
- Global email client market share 2018
- Leading ESPs used for e-mail marketing worldwide in 2018
- Number of e-mail providers used by global marketers in 2018
- Factors influencing the choice of e-mail marketing providers worldwide in 2018
- Number of marketing e-mails sent monthly worldwide 2018
- Time spent on marketing e-mail production worldwide in 2018
- Average time spent on tasks in marketing e-mail production worldwide in 2018
- Businesses using video in e-mail worldwide 2016-2017
- Perceived ROI of e-mail marketing worldwide 2018
- E-mail marketing ROI rating according to marketers worldwide 2017, by industry
- Positive impact of AI use in e-mail marketing in the U.S. 2018
- Share of marketing e-mails that are personalized worldwide 2018
- Average order value of AI personalized marketing e-mails in the U.S. 2018
- Commonly used e-mail marketing metrics worldwide in 2018
- E-mail marketing performance metrics worldwide 2019, by transaction type
- E-mail marketing performance metrics worldwide 2018, by business type
- Marketing e-mail open rates worldwide 2016-2018
- Marketing e-mail click-to-open rates worldwide 2016-2018
- Click-to-open rates of marketing e-mails worldwide H1 2019, by industry
- E-mail marketing: CTR and open rates in North America 2010-2018
- Spam e-mail: leading countries of origin of spam 2019
- Global e-mail inbox placement & spam rate 2015-2018
- E-mail inbox placement & spam rate in the U.S. 2015-2018
- E-mail spam rate worldwide 2012-2018
- Global spam placement rate 2018, by category
- Spam: share of global email traffic 2007-2018
- Spam: share of global email traffic 2014-2019
- Internet users reading marketing e-mails worldwide Q3 2017, by region
- Internet users reading marketing e-mails worldwide Q3 2017, by age group
- U.S. consumers preference to being contacted by brands in 2018
- U.S. consumer newsletter subscription sources as 2017
- E-mail marketing frequency preference according to U.S. consumers 2017
- U.S. consumers purchasing process affected by marketing e-mails in 2017
- U.S. consumers who find e-mail newsletter advertising helpful 2017
- U.S. consumers annoyance with selected e-mail marketing practices in 2017
- U.S. consumers' frustration with e-mail personalization errors in 2017
- Main service providers during email marketing campaigns in Spain in 2015
- Main advertising formats used during email marketing campaigns in Spain in 2019
- Italy: average E-mail marketing benchmarks H1 2018
- Reasons why U.S. consumers mark promo e-mails as spam 2015
- Consumer perception of e-mail advertising in the U.S. 2010-2014
- B2C e-mail inbox placement, spam & read rate worldwide 2017, by campaign type
- Retail e-mail marketing consumers in the U.S. 2014
- Asia Pacific: e-mail marketing performance metrics Q1 2015
- Canada reasons for subscribing to brand e-mails 2014
- Canada marketing e-mail open rates 2009-2014
- Automated e-mail CTRs in the United Kingdom (UK) 2018, by sector
- Ease of marketing e-mail delivery in the United Kingdom (UK) 2013, by ISP
- Number of brands signed up to receive email from in the UK 2012-2014
- Average hard-bounce rates in the United Kingdom (UK) 2013
- Net profit of POST Luxembourg Group 2013-2018
- Brazil: headcount at Smiles 2014-2016
- Brazil: net revenue of Mills 2013-2017
- U.S. public libraries offering audio content 2011/12
- Other human resources provision revenue in Luxembourg 2010-2022
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