Ratio of social commerce live-sales to comments in the Philippines Q1-Q2 2020

Published by
Christy Balita,
Aug 13, 2021
According to a survey of social commerce users in the Philippines in 2020, the ratio of social commerce live-sales to comments increased from 33.7 percent in the first quarter, to 66.3 in the second quarter. Broadcasting live videos which feature products for sale is a practice which is growing in popularity in the Philippines.

Ratio of social commerce live-sales to comments in the Philippines from 1st quarter 2020 to 2nd quarter 2020

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Release date

October 2020

Region

Philippines

Survey time period

Q1 to Q2 2020

Number of respondents

13,000 respondents

Special properties

survey was conducted among consumers and businesses across Thailand, Vietnam, the Philippines, and Singapore

Supplementary notes

The survey was conducted among 12,000 consumers and 1,000 businesses.

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