U.S. buyer preference for product discovery via social media 2021, by generation

Share of shoppers in the United States who think social platforms are a better place to find out about a new product than online search in 2021, by generation

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Source

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Release date

July 2021

Region

United States

Survey time period

May 2021

Number of respondents

2,506 U.S. consumers

Supplementary notes

To the statement: "I think social platforms are a better place to find out about new products than searching online".

The study was conducted by combining Foresight Factory's proprietary data methodologies and existing trends intelligence, with newly commissioned quantitative and qualitative research across 12 global markets, including 2,506 U.S. respondents, in May 2021, with interlocking quotas set for age and gender.

The source does not specify the type of survey.

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