Effectiveness of transparent influencer marketing in the U.S. 2021
During a 2021 survey, nearly 32 percent of responding social media users aged 16 to 34 from the United States stated they were very or extremely like to purchase something online from an influencer who explicitly stated that it was an advertisement. Another 44.3 percent said they were somewhat likely to do so. The phenomenon of making purchases via social channels is called social commerce. It was estimated that there were over 90 million