U.S. platforms used to watch non-TV video content 2021

According to a survey conducted in May 2021, the most popular platform used by short-form video viewers in the United States to view non-TV video content was YouTube. Overall, 65 percent of respondents stated that YouTube is their main platform for such content. Additionally, 60 percent of respondents reported using Facebook and 65 percent were using Instagram to watch short-form video.

Platforms used by short-form video viewers in the United States to watch non-TV video content as of May 2021

Characteristic	Share of respondents
YouTube	65%
Facebook	60%
Instagram	46%
Twitter	36%
TikTok	35%
Snapchat	31%
Website/App of TV channels	31%
Twitch	23%
BuzzFeed	21%
Vimeo	17%
NowThis	16%
Other	15%

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Release date

September 2021

More information

Region

United States

Survey time period

May 2021

Number of respondents

1,911 respondents

Age group

18 years and older

Special properties

who watch short-form video content at least a couple times per week

Method of interview

Online survey

Supplementary notes

Data is based on "2,000 US TV viewers ages 18+ who watch at least 1 hour of TV content daily were surveyed online during May 2021. The survey was nationally representative."

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