Change in holiday season shopping expenditure compared to last year in Japan 2023

Change in expenditure on holiday sales season compared to the previous year in Japan as of November 2023

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Release date

December 2023



Survey time period

November 9 to 30, 2023

Number of respondents

254 respondents

Age group

16 years and older

Special properties

respondents who did or planned to do holiday shopping

Method of interview

Online survey

Supplementary notes

Original question: "Are you planning to/did you spend more or less during this period compared to last year?"
Holiday shopping period includes Black Friday, 11.11., Christmas sales, New Year's sales, etc.

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