Content marketing use purposes Russia 2022

Interest increase and generation of knowledge about a product or a service were the main purposes of content marketing use in Russia in 2022. Nearly eight out of ten survey participants also used content marketing to shape a perception of their brand.

For which purposes do you use content marketing?

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Release date

April 2022

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Region

Russia

Survey time period

February to March 2022

Number of respondents

57 agencies and 104 company representatives

Method of interview

Online survey

Supplementary notes

The original questions were phrased as follows: "С какой целью вы используете контент-маркетинг? С какой целью клиенты вашего агенства используют контент-маркетинг?"
The total number of survey respondents amounted to 287 Yandex clients and partners who were marketing specialists (large and medium-sized business) and advertising agency employees as well as IAB Russia members.

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