Interest increase and generation of knowledge about a product or a service were the main purposes of content marketing use in Russia in 2022. Nearly eight out of ten survey participants also used content marketing to shape a perception of their brand.
For which purposes do you use content marketing?
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The original questions were phrased as follows: "С какой целью вы используете контент-маркетинг? С какой целью клиенты вашего агенства используют контент-маркетинг?"
The total number of survey respondents amounted to 287 Yandex clients and partners who were marketing specialists (large and medium-sized business) and advertising agency employees as well as IAB Russia members.
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Yandex.Zen, & IAB Russia, & Various sources (Yandex.Disk). (April 13, 2022). For which purposes do you use content marketing? [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1310717/content-marketing-use-purposes-russia/
Yandex.Zen, und IAB Russia, und Various sources (Yandex.Disk). "For which purposes do you use content marketing?." Chart. April 13, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1310717/content-marketing-use-purposes-russia/
Yandex.Zen, IAB Russia, Various sources (Yandex.Disk). (2022). For which purposes do you use content marketing?. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1310717/content-marketing-use-purposes-russia/
Yandex.Zen, and IAB Russia, and Various sources (Yandex.Disk). "For Which Purposes Do You Use Content Marketing?." Statista, Statista Inc., 13 Apr 2022, https://www.statista.com/statistics/1310717/content-marketing-use-purposes-russia/
Yandex.Zen & IAB Russia & Various sources (Yandex.Disk), For which purposes do you use content marketing? Statista, https://www.statista.com/statistics/1310717/content-marketing-use-purposes-russia/ (last visited September 01, 2024)
For which purposes do you use content marketing? [Graph], Yandex.Zen, & IAB Russia, & Various sources (Yandex.Disk), April 13, 2022. [Online]. Available: https://www.statista.com/statistics/1310717/content-marketing-use-purposes-russia/