In 2022, the expenditure on paid search advertising in Ukraine decreased by 30 percent compared to 2021. To compare, in 2021, the growth rate was measured at 45 percent, which was the highest over the observed period. In total, digital search accounted for 60 percent of the total ad market in the country in 2022.
Year-over-year growth rate of search engine advertising (SEA) expenditure in Ukraine from 2019 to 2022
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YoY expenditure growth rate
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IAB Ukraine. (April 10, 2023). Year-over-year growth rate of search engine advertising (SEA) expenditure in Ukraine from 2019 to 2022 [Graph]. In Statista. Retrieved September 16, 2024, from https://www.statista.com/statistics/1311031/ukraine-paid-search-ad-spend-growth/
IAB Ukraine. "Year-over-year growth rate of search engine advertising (SEA) expenditure in Ukraine from 2019 to 2022." Chart. April 10, 2023. Statista. Accessed September 16, 2024. https://www.statista.com/statistics/1311031/ukraine-paid-search-ad-spend-growth/
IAB Ukraine. (2023). Year-over-year growth rate of search engine advertising (SEA) expenditure in Ukraine from 2019 to 2022. Statista. Statista Inc.. Accessed: September 16, 2024. https://www.statista.com/statistics/1311031/ukraine-paid-search-ad-spend-growth/
IAB Ukraine. "Year-over-year Growth Rate of Search Engine Advertising (Sea) Expenditure in Ukraine from 2019 to 2022." Statista, Statista Inc., 10 Apr 2023, https://www.statista.com/statistics/1311031/ukraine-paid-search-ad-spend-growth/
IAB Ukraine, Year-over-year growth rate of search engine advertising (SEA) expenditure in Ukraine from 2019 to 2022 Statista, https://www.statista.com/statistics/1311031/ukraine-paid-search-ad-spend-growth/ (last visited September 16, 2024)
Year-over-year growth rate of search engine advertising (SEA) expenditure in Ukraine from 2019 to 2022 [Graph], IAB Ukraine, April 10, 2023. [Online]. Available: https://www.statista.com/statistics/1311031/ukraine-paid-search-ad-spend-growth/
