Information on when we delete personal data, the countries where we save data (e.g., US, EU, Singapore), and the companies we collaborate with can be found in our privacy statement.
Our customers work more efficiently and benefit from:
In 2021, South Africans in living standard measure (LSM) bracket 3-6 (
****
Log in or register to access precise data.
percent) used the internet first thing in the morning more than individuals in higher brackets. When traveling or commuting, the internet was accessed more by people within LSM 7-8 (
****
Log in or register to access precise data.
percent), while at work, LSM 9-10 (
****
Log in or register to access precise data.
percent) represented a slightly higher share of internet users than LSM 7-8 (
****
Log in or register to access precise data.
percent). Furthermore, people categorized under LSM 7-8 were the largest to use the internet at school, while at home, users within LSM 3-6 accessed the internet more than the rest.
The LSM tool divides the population into
**
Log in or register to access precise data.
groups,
**
Log in or register to access precise data.
being the highest living standard level and
***
Log in or register to access precise data.
being the lowest. The tool categorizes people according to their living standards with criteria such as ownership of major appliances. Consequently, it is used as an instrument to identify target markets for the distribution of consumer goods in a given country.
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Time and place for using the internet in South Africa in 2021, by living standard measure
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
January 18 to May 14 and July 13 to September 31, 2021
Number of respondents
24,666 respondents
Age group
15 years and older
Special properties
The data was collected in two waves
Supplementary notes
The survey question was phrased as follows: "When/where do you most often access the internet?"
Living Standard Measure (LSM) is a way of segmenting people into different groups based on social and living standards, in line with their belongings. The higher the LSM, the higher the socioeconomic status.
TGI/AskAfrika, annually interviews 24,666 respondents aged 15+ living in urban areas with 8,000 or more inhabitants, using a stratified random probability sample. The data is weighted to the South African national statistics service, "Statistics South Africa's" population estimates, which allow for an accurate representation of 27.76 million South Africans.
To ensure a nationally representative sample, the survey is based on enumerated area (EA) sampling.
Missing percentage points to 100 percent are probably due to rounding.
Learn more about how Statista can support your business.
Ornico, & World Wide Worx. (June 30, 2022). Time and place for using the internet in South Africa in 2021, by living standard measure [Graph]. In Statista. Retrieved November 16, 2025, from https://www.statista.com/statistics/1341237/time-and-place-for-using-internet-in-south-africa-by-lsm/
Ornico, und World Wide Worx. "Time and place for using the internet in South Africa in 2021, by living standard measure." Chart. June 30, 2022. Statista. Accessed November 16, 2025. https://www.statista.com/statistics/1341237/time-and-place-for-using-internet-in-south-africa-by-lsm/
Ornico, World Wide Worx. (2022). Time and place for using the internet in South Africa in 2021, by living standard measure. Statista. Statista Inc.. Accessed: November 16, 2025. https://www.statista.com/statistics/1341237/time-and-place-for-using-internet-in-south-africa-by-lsm/
Ornico, and World Wide Worx. "Time and Place for Using The Internet in South Africa in 2021, by Living Standard Measure." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1341237/time-and-place-for-using-internet-in-south-africa-by-lsm/
Ornico & World Wide Worx, Time and place for using the internet in South Africa in 2021, by living standard measure Statista, https://www.statista.com/statistics/1341237/time-and-place-for-using-internet-in-south-africa-by-lsm/ (last visited November 16, 2025)
Time and place for using the internet in South Africa in 2021, by living standard measure [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1341237/time-and-place-for-using-internet-in-south-africa-by-lsm/
Advertisement
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
