Try our corporate solution for free!

TikTok influencer marketing market size in Japan 2020-2027

Published by Statista Research Department, Dec 7, 2022
The annual expenditure of businesses on TikTok influencer marketing in Japan was estimated to amount to 15 billion Japanese yen in 2023. It was expected that the market, which in this case also includes influencer marketing via livestreaming apps, would grow further in the coming years and reach a value of 32 billion yen by 2027.

Annual expenditure on TikTok influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)

Exclusive Premium statistic

You need a Statista Account for unlimited access.

  • Full access to 1m statistics
  • Incl. source references
  • Available to download in PNG, PDF, XLS format
Statista Accounts
View for free

Access to this and all other statistics on 80,000 topics from

$468 USD / Year
$708 USD / Year

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

November 2022

Region

Japan

Survey time period

2020 to 2023

Special properties

annual expenditure of businesses; domestic market

Supplementary notes

*Prospect.
**Forecast.

TikTok influencer marketing also includes influencer marketing via livestreaming apps.

100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.

Citation formats
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on " Influencer marketing in Japan "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Statistics on Influencer marketing in Japan

Overview

6

Social media marketing

6

Influencer marketing

6

Social media demographics

6

Audience attitudes and behaviors

6

Further related statistics

21

Further Content: You might find this interesting as well

Topics

Influencer marketing in JapanInternet usage in JapanAdvertising in JapanSocial media usage in JapanMobile internet usage in Japan
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Learn more about how Statista can support your business.
Menu