More than 15 percent of the respondents to a survey conducted in Japan in 2021 stated to follow between two to three influencers on social media. The survey showed that a total of 43.3 percent of the respondents were following influencers.
Share of people who follow influencers in Japan as of August 2021, by number of influencers
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Statistics on Social media usage in Japan
Overview
6
- Premium Statistic Number of social media users Japan 2018-2027
- Premium Statistic Social media penetration Japan 2018-2027
- Premium Statistic Social networking services penetration rate Japan 2021, by age group
- Premium Statistic Most popular social media in Japan FY 2021, based on penetration rate
- Premium Statistic Social media platforms with highest user activity in Japan Q3 2022
- Premium Statistic Most common reasons for using networking services (SNS) in Japan 2021
Penetration rates of major services
6
- Premium Statistic LINE's penetration rate in Japan FY 2014-2021
- Premium Statistic YouTube's penetration rate in Japan FY 2014-2021
- Premium Statistic Instagram's penetration rate in Japan FY 2015-2021
- Premium Statistic Twitter's penetration rate in Japan FY 2014-2021
- Premium Statistic Facebook's penetration rate in Japan FY 2014-2021
- Premium Statistic TikTok's penetration rate in Japan FY 2018-2021
Penetration rates of major services by gender
6
- Premium Statistic LINE's penetration rate in Japan FY 2021, by gender
- Premium Statistic YouTube's penetration rate in Japan FY 2021, by gender
- Premium Statistic Instagram's penetration rate in Japan FY 2021, by gender
- Premium Statistic Twitter's penetration rate in Japan FY 2021, by gender
- Premium Statistic Facebook's penetration rate in Japan FY 2021, by gender
- Premium Statistic TikTok's penetration rate in Japan FY 2021, by gender
Penetration rates of major services by age group
6
- Premium Statistic LINE's penetration rate in Japan FY 2021, by age group
- Premium Statistic YouTube's penetration rate in Japan FY 2021, by age group
- Premium Statistic Instagram's penetration rate in Japan FY 2021, by age group
- Premium Statistic Twitter's penetration rate in Japan FY 2021, by age group
- Premium Statistic Facebook's penetration rate in Japan FY 2021, by age group
- Premium Statistic TikTok's penetration rate in Japan FY 2021, by age group
Average daily usage times
6
- Premium Statistic Average social media usage time per weekday Japan FY 2012-2021
- Premium Statistic Average social media usage time per weekend day Japan FY 2013-2021
- Premium Statistic Average social media usage time among men per weekday Japan FY 2012-2021
- Premium Statistic Average social media usage time among women per weekday Japan FY 2012-2021
- Premium Statistic Average social media usage time among men per weekend day Japan FY 2013-2021
- Premium Statistic Average social media usage time among women per weekend day Japan FY 2013-2021
User behavior
6
- Premium Statistic Share of people using social media as a source of information Japan FY 2021, by type
- Premium Statistic Leading social media search methods Japan 2021
- Premium Statistic Leading types of followed social media accounts Japan Q3 2022
- Premium Statistic Share of people following influencers in Japan 2021, by number of influencers
- Premium Statistic Main reasons for following influencers in Japan 2021
- Premium Statistic Main reasons to trust influencers and personalities among young people in Japan 2021
Further related statistics
21
- Leading types of followed social media accounts Japan Q3 2022
- Top social media for influencer marketing in France 2022
- Global online population following any type of social media influencer 2021
- Most active platform for social media influencer marketing in India 2021
- Social media platforms used to follow influencers in Spain 2022
- Social media platforms used in influencer campaigns worldwide 2021
- Leading social media platforms for influencer marketing campaigns Singapore 2022
- Most popular social media platforms for influencer marketing campaigns Indonesia 2022
- Main reason to unfollow influencers according social media users in the U.S. 2021
- Latin America: share of social media influencer posts 2020, by platform
- Global social media users on accounts followed and bought from 2022, by generation
- Top social media for marketing content distribution worldwide 2022
- Social media marketing spend in Serbia 2021, by platform
- Social media marketing spend in Serbia 2017-2021
- Social media marketing market size in Japan 2020-2027
- Preferred platform for social media influencer collaboration India 2022
- Social media usage for digital marketing in India 2022, by marketing content type
- Social media platforms used by marketers worldwide 2022
- Most important social media platforms for marketers worldwide 2022
- Future use of social media among marketers worldwide 2022, by platform
- Social media marketing market size in Japan 2023, by segment
Further Content: You might find this interesting as well
Neo Marketing. (September 10, 2021). Share of people who follow influencers in Japan as of August 2021, by number of influencers [Graph]. In Statista. Retrieved March 21, 2023, from https://www.statista.com/statistics/1327906/japan-share-of-people-following-influencers-by-number/
Neo Marketing. "Share of people who follow influencers in Japan as of August 2021, by number of influencers." Chart. September 10, 2021. Statista. Accessed March 21, 2023. https://www.statista.com/statistics/1327906/japan-share-of-people-following-influencers-by-number/
Neo Marketing. (2021). Share of people who follow influencers in Japan as of August 2021, by number of influencers. Statista. Statista Inc.. Accessed: March 21, 2023. https://www.statista.com/statistics/1327906/japan-share-of-people-following-influencers-by-number/
Neo Marketing. "Share of People Who Follow Influencers in Japan as of August 2021, by Number of Influencers." Statista, Statista Inc., 10 Sep 2021, https://www.statista.com/statistics/1327906/japan-share-of-people-following-influencers-by-number/
Neo Marketing, Share of people who follow influencers in Japan as of August 2021, by number of influencers Statista, https://www.statista.com/statistics/1327906/japan-share-of-people-following-influencers-by-number/ (last visited March 21, 2023)
Share of people who follow influencers in Japan as of August 2021, by number of influencers [Graph], Neo Marketing, September 10, 2021. [Online]. Available: https://www.statista.com/statistics/1327906/japan-share-of-people-following-influencers-by-number/