Health insurance awareness by brand in the U.S. 2022

Published by
Jennifer Rudden,
Feb 16, 2023
State Farm was the most well known health insurance provider among American consumers in 2022. Some 86 percent of respondents said that they knew the brand, even if only by name. Allstate, Blue Cross Blue Shield, and UnitedHealth were the other best known insurers in that year.

Health insurance awareness by brand in the United States in 2022

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Release date

January 2023

Region

United States

Survey time period

March 18, 2022 to December 19, 2022

Number of respondents

3,733 respondents

Age group

18-64 years

Special properties

Residential online population

Supplementary notes

Multiple answers were possible.

This question was phrased by the source as follows: "Do you know this brand, even if only by name?"

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Market overview

6

Segments

4

Leading companies

6

Sales metrics & consumption

5

Health spending & deductibles

5

Outlook

4

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Topics

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