Leading areas that media marketing and advertising can impact in North America 2023

Published by
Valentina Dencheva,
Mar 21, 2024
During a 2023 survey among marketing leaders in North America, 66 percent of responding marketers believed that customer acquisition was one of the leading areas in which media marketing and advertising can make an impact in North America. Customer growth followed with 46 percent of respondents' shares.

Leading areas in which B2C marketers believe that media marketing and advertising can make an impact in North America as of January 2023

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Sources

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Release date

February 2023

Region

North America

Survey time period

January 2023

Number of respondents

approx. 160

Age group

18 years and older

Special properties

marketing leaders in North America predominately in consumer packaged goods and retail

Supplementary notes

The source does not specify the date and type of survey. The publication date is used instead.

Multiple answers were possible.

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