In the first half of 2023, IKEA increased its advertising spending in the home and garden sector in Germany by 19 million euros. On the other hand, Amazon decreased its ad expenditure regarding the home and garden industry in the country by 34 million euros.
Change in advertising spending of selected home and garden advertisers in Germany in 1st half 2023 (in million euros)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Advertising spending in Latin America 2022-2026
- Premium Statistic Distribution of advertising spending in Hungary 2022, by channel
- Premium Statistic Change in advertising revenue in China 2003-2023
- Premium Statistic Advertising spend in Central and Eastern Europe 2017-2024, by medium
- Premium Statistic Ad spend growth in Central and Eastern Europe 2017-2024, by medium
- Premium Statistic Advertising spending in CEE 2022-2026
- Premium Statistic Ad spend in Luxembourg 2022, by medium
- Premium Statistic Share of mobile in digital ad spend in India 2015-2023
- Premium Statistic Estimated distribution of ad spend in China 2021, by medium
- Premium Statistic Jewelry ad spend in Italy 2019, by medium
About the region
10
- Premium Statistic Digital ad spend in Germany 2023, by industry
- Premium Statistic Monthly net advertising investments in digital display ads in Germany 2016-2018
- Premium Statistic Gross advertising expenditure of the above-the-line media in Germany 2021-2023
- Premium Statistic Mobile share of digital ad spend in Germany 2020-2023
- Premium Statistic Digital ad spend in Germany 2020-2023, by device
- Premium Statistic Digital share of ad spend in Germany 2020-2023
- Premium Statistic Digital ad spend growth in Germany 2020-2022
- Premium Statistic Online ad formats ranked by highest investments in Germany 2021 and 2022
- Premium Statistic Gross advertising volume of popular online advertising formats in Germany 2021-2022
- Premium Statistic Ranking of retailers by customer satisfaction in Germany 2021
Selected statistics
1
Other regions
9
- Premium Statistic Growth of display ad spend in the UK 2022, by format
- Premium Statistic Advertising spending in Western Europe 2017-2024, by medium
- Premium Statistic Market size of advertising on search engines in China 2016-2023
- Premium Statistic Digital share of ad spend in Italy 2020-2021
- Premium Statistic Programmatic bid requests growth worldwide 2019, format
- Premium Statistic South Africa: mobile ad revenue 2014-2023
- Premium Statistic Leading display advertisers in Russia 2018
- Premium Statistic Media advertising revenue in Australia Q1 2018 by type
- Basic Statistic Ad spend in Hong Kong 2016, by medium
Related statistics
8
- Premium Statistic Digital ad spend growth in the U.S. 2023, by industry
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Programmatic bid requests share worldwide 2019, by OS
- Premium Statistic Digital ad spending per internet user in the U.S. 2018-2027
- Premium Statistic Revenue growth of digital advertising in North America 2019-2028
- Premium Statistic Share of social in digital ad spend in the U.S. 2021-2025
- Premium Statistic Social ad revenue growth in the U.S. 2021-2025
- Premium Statistic Display ad spend in Europe 2013-2022
Further related statistics
4
Further Content: You might find this interesting as well
Statistics
Topics
Advertising in PeruSeven.One Media GmbH. (August 24, 2023). Change in advertising spending of selected home and garden advertisers in Germany in 1st half 2023 (in million euros) [Graph]. In Statista. Retrieved April 27, 2024, from https://www.statista.com/statistics/1380709/change-advertising-spending-home-garden-advertisers-germany/
Seven.One Media GmbH. "Change in advertising spending of selected home and garden advertisers in Germany in 1st half 2023 (in million euros)." Chart. August 24, 2023. Statista. Accessed April 27, 2024. https://www.statista.com/statistics/1380709/change-advertising-spending-home-garden-advertisers-germany/
Seven.One Media GmbH. (2023). Change in advertising spending of selected home and garden advertisers in Germany in 1st half 2023 (in million euros). Statista. Statista Inc.. Accessed: April 27, 2024. https://www.statista.com/statistics/1380709/change-advertising-spending-home-garden-advertisers-germany/
Seven.One Media GmbH. "Change in Advertising Spending of Selected Home and Garden Advertisers in Germany in 1st Half 2023 (in Million Euros)." Statista, Statista Inc., 24 Aug 2023, https://www.statista.com/statistics/1380709/change-advertising-spending-home-garden-advertisers-germany/
Seven.One Media GmbH, Change in advertising spending of selected home and garden advertisers in Germany in 1st half 2023 (in million euros) Statista, https://www.statista.com/statistics/1380709/change-advertising-spending-home-garden-advertisers-germany/ (last visited April 27, 2024)
Change in advertising spending of selected home and garden advertisers in Germany in 1st half 2023 (in million euros) [Graph], Seven.One Media GmbH, August 24, 2023. [Online]. Available: https://www.statista.com/statistics/1380709/change-advertising-spending-home-garden-advertisers-germany/