Share of TikTok influencer audiences UAE 2023, by gender
TikTok-ification
TikTok has profoundly influenced the dynamics of social media use and attention economy, especially in countries with young populations like the United Arab Emirates. The country's TikTok penetration rate was well above 100 percent of the adult population, possibly due to duplicate or fake accounts, indicating exceptionally high platform reach. Among the platforms in the United Arab Emirates, TikTok had the highest number of creator accounts with more than ten million followers, recording nine such creators as of September 2022.Increasing internet speed and the rising share of people with internet access, combined with a recent wave of demand for video content starting with TikTok, have rushed marketing professionals to prioritize video content marketing globally.