Willingness to see sponsored social media advertising Vietnam 2023, by gender
According to a survey on social media advertising conducted by Rakuten Insight in July 2023, approximately 48 percent of female respondents and 46 percent of male respondents in Vietnam expressed their willingness to view sponsored advertisements on social media platforms due to the attraction of good offers or discounts. Meanwhile, 20 percent of respondents from both genders preferred not to view any advertisements.
