Vietnam: purchase frequency after viewing social media advertisements by age group 2023

According to a survey on social media advertising conducted by Rakuten Insight in July 2023, approximately 48 percent of respondents aged from 45 to 54 years in Vietnam indicated that they occasionally purchased items, between three to six times in the past year, after viewing sponsored advertisements on social media platforms. Meanwhile, three percent of respondents from that age group preferred not to purchase any items after viewing an ad on social media.

Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Vietnam as of July 2023, by age group

Characteristic	16-24 years	25-34 years	35-44 years	45-54 years	Over 55 years
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Release date

August 2023

More information

Region

Vietnam

Survey time period

July 13 to 31, 2023

Number of respondents

2,311 respondents

Age group

16 years and older

Special properties

among respondents who view sponsored ads on social media

Method of interview

Online survey

Supplementary notes

The survey question was: "How often have you purchased an item after viewing an ad on social media?"

The survey was conducted among respondents of the following age groups:
16-24 years: 683 respondents
25-34 years: 851 respondents
35-44 years: 545 respondents
45-54 years: 149 respondents
55 and older: 83 respondents

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