Purchase frequency after viewing social media ads Singapore 2023, by gender
Rakuten Insight in July 2023, approximately 42 percent of female respondents and 39 percent of male respondents in Vietnam indicated that they rarely purchased items, only between one to three times in the past year, after viewing sponsored advertisements on social media platforms. Meanwhile, 18 percent of female respondents and 20 percent of male respondents preferred not to purchase any items after viewing an ad on social media.
According to a survey on social media advertising conducted by