During an August 2023 survey among chief marketing officers (CMOs) in the United States, around 67 percent of respondents listed the growth of customer base among the business results they considered themselves primarily accountable for. Product or service innovation stood second, with 56 percent, while customer satisfaction and advocacy rounded up the top three with 53 percent.
Leading business results chief marketing officers (CMOs) considered themselves primarily accountable for in the United States as of August 2023
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Dentsu. (October 13, 2023). Leading business results chief marketing officers (CMOs) considered themselves primarily accountable for in the United States as of August 2023 [Graph]. In Statista. Retrieved October 07, 2024, from https://www.statista.com/statistics/1427057/business-results-cmo-accountable-us/
Dentsu. "Leading business results chief marketing officers (CMOs) considered themselves primarily accountable for in the United States as of August 2023." Chart. October 13, 2023. Statista. Accessed October 07, 2024. https://www.statista.com/statistics/1427057/business-results-cmo-accountable-us/
Dentsu. (2023). Leading business results chief marketing officers (CMOs) considered themselves primarily accountable for in the United States as of August 2023. Statista. Statista Inc.. Accessed: October 07, 2024. https://www.statista.com/statistics/1427057/business-results-cmo-accountable-us/
Dentsu. "Leading Business Results Chief Marketing Officers (Cmos) Considered Themselves Primarily Accountable for in The United States as of August 2023." Statista, Statista Inc., 13 Oct 2023, https://www.statista.com/statistics/1427057/business-results-cmo-accountable-us/
Dentsu, Leading business results chief marketing officers (CMOs) considered themselves primarily accountable for in the United States as of August 2023 Statista, https://www.statista.com/statistics/1427057/business-results-cmo-accountable-us/ (last visited October 07, 2024)
Leading business results chief marketing officers (CMOs) considered themselves primarily accountable for in the United States as of August 2023 [Graph], Dentsu, October 13, 2023. [Online]. Available: https://www.statista.com/statistics/1427057/business-results-cmo-accountable-us/
