CMO timeline to support advertising strategy with blockchain Saudi Arabia 2022
In a survey conducted in 2022, 48 percent of chief marketing officers in Saudi Arabia said that their company was planning to incorporate blockchain technologies as part of their marketing strategy within the next 12 months. At the time of the survey, 38 percent of CMOs said that their companies had already used blockchain technologies to support their advertising strategy. Only four percent of CMOs said that plans of augmenting their advertising strategy with blockchain was still more than two years away.
