AI-generated content has a wide range of applications in marketing campaigns. Based on a survey released in June 2024,
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,
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, and
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were the most popular implementations of AIGC among advertisers in China. The demand for AIGC in data collection, analysis, and market insights saw the highest increase within two years, with
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percent of surveyed advertisers indicating the usage in 2024, compared to
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Usage rate of AI-generated content (AIGC) in marketing campaigns among advertisers in China in 2023, with an estimation for 2024, by function
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How did your company apply AIGC in 2023, and what are the expected applications in 2024?
AIGC refers to artificial intelligence-generated content
The survey was conducted among middle and senior managers who were responsible for marketing or advertising campaigns in companies that launched such activities in 2024.
According to the source, 15 qualitative surveys, namely online in-depth interviews and offline interviews, were conducted between March and May 2024. However, the source did not specify whether the results were integrated into the quantitative survey results.
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Communication University of China, & CTR MarketResearch, & NIA, & TopMarketing. (June 7, 2024). Usage rate of AI-generated content (AIGC) in marketing campaigns among advertisers in China in 2023, with an estimation for 2024, by function [Graph]. In Statista. Retrieved August 25, 2025, from https://www.statista.com/statistics/1550072/china-common-usage-types-of-artificial-intelligence-generated-content-in-marketing-campaigns/
Communication University of China, und CTR MarketResearch, und NIA, und TopMarketing. "Usage rate of AI-generated content (AIGC) in marketing campaigns among advertisers in China in 2023, with an estimation for 2024, by function." Chart. June 7, 2024. Statista. Accessed August 25, 2025. https://www.statista.com/statistics/1550072/china-common-usage-types-of-artificial-intelligence-generated-content-in-marketing-campaigns/
Communication University of China, CTR MarketResearch, NIA, TopMarketing. (2024). Usage rate of AI-generated content (AIGC) in marketing campaigns among advertisers in China in 2023, with an estimation for 2024, by function. Statista. Statista Inc.. Accessed: August 25, 2025. https://www.statista.com/statistics/1550072/china-common-usage-types-of-artificial-intelligence-generated-content-in-marketing-campaigns/
Communication University of China, and CTR MarketResearch, and NIA, and TopMarketing. "Usage Rate of Ai-generated Content (Aigc) in Marketing Campaigns among Advertisers in China in 2023, with An Estimation for 2024, by Function." Statista, Statista Inc., 7 Jun 2024, https://www.statista.com/statistics/1550072/china-common-usage-types-of-artificial-intelligence-generated-content-in-marketing-campaigns/
Communication University of China & CTR MarketResearch & NIA & TopMarketing, Usage rate of AI-generated content (AIGC) in marketing campaigns among advertisers in China in 2023, with an estimation for 2024, by function Statista, https://www.statista.com/statistics/1550072/china-common-usage-types-of-artificial-intelligence-generated-content-in-marketing-campaigns/ (last visited August 25, 2025)
Usage rate of AI-generated content (AIGC) in marketing campaigns among advertisers in China in 2023, with an estimation for 2024, by function [Graph], Communication University of China, & CTR MarketResearch, & NIA, & TopMarketing, June 7, 2024. [Online]. Available: https://www.statista.com/statistics/1550072/china-common-usage-types-of-artificial-intelligence-generated-content-in-marketing-campaigns/
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