The statistic shows data on consumer attitudes towards mobile advertising in the United States as of March 2017, by age. During a survey, 51 percent of responding 18 to 24 year olds stated they strongly/somewhat agreed that they were okay with mobile ads if the content was free.
Attitudes towards mobile ads in the U.S. 2017, by age
Would you say it is okay to be shown adverts as long as content is free?
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Further related statistics
Nielsen. (March 2, 2017). Would you say it is okay to be shown adverts as long as content is free? [Graph]. In Statista. Retrieved December 13, 2019, from https://www.statista.com/statistics/177600/advertising-on-the-ipad-and-other-mobile-devices-in-the-us/
Nielsen. "Would you say it is okay to be shown adverts as long as content is free?." Chart. March 2, 2017. Statista. Accessed December 13, 2019. https://www.statista.com/statistics/177600/advertising-on-the-ipad-and-other-mobile-devices-in-the-us/
Nielsen. (2017). Would you say it is okay to be shown adverts as long as content is free?. Statista. Statista Inc.. Accessed: December 13, 2019. https://www.statista.com/statistics/177600/advertising-on-the-ipad-and-other-mobile-devices-in-the-us/
Nielsen. "Would You Say It Is Okay to Be Shown Adverts as Long as Content Is Free?." Statista, Statista Inc., 2 Mar 2017, https://www.statista.com/statistics/177600/advertising-on-the-ipad-and-other-mobile-devices-in-the-us/
Nielsen, Would you say it is okay to be shown adverts as long as content is free? Statista, https://www.statista.com/statistics/177600/advertising-on-the-ipad-and-other-mobile-devices-in-the-us/ (last visited December 13, 2019)