New U.S. donors - retention rate by income and channel

Retention rate of new U.S. donors by household income and origin channel in 2010

New U.S. donors - retention rate by income and channel The statistic shows the retention rate in 2010 of new U.S. donors who were acquired in 2009 by income and origin channel. In that year, the retention rate was 25 percent for 2009 donors with incomes less than $25,000 who were acquired online.
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Retention rate of new U.S. donors by household income and origin channel in 2010

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Income of new donorJoined online in 2009Joined by mail in 2009
Less than $25,00025%30%
$25,001-$50,00027%30%
$50,001-$75,00025%31%
$75,001-$100,00028%31%
$100,001-$145,00029%32%
More than $145,00124%31%
Income of new donorJoined online in 2009Joined by mail in 2009
Less than $25,00025%30%
$25,001-$50,00027%30%
$50,001-$75,00025%31%
$75,001-$100,00028%31%
$100,001-$145,00029%32%
More than $145,00124%31%
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The statistic shows the retention rate in 2010 of new U.S. donors who were acquired in 2009 by income and origin channel. In that year, the retention rate was 25 percent for 2009 donors with incomes less than $25,000 who were acquired online.
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