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New U.S. donors - retention rate by income and channel

The statistic shows the retention rate in 2010 of new U.S. donors who were acquired in 2009 by income and origin channel. In that year, the retention rate was 25 percent for 2009 donors with incomes less than $25,000 who were acquired online.

Retention rate of new U.S. donors by household income and origin channel in 2010

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Source

Release date

May 2011

Region

United States

Survey time period

December 2010

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