Online and mail donors - retention rate by gift level
Retention rate of new U.S. donors acquired in 2007, still donating online or by mail in 2010, by gift level
The statistic shows the percentage of donors who joined in 2007 who were still giving in 2010, by original gift level and channel. In 2010, 10 percent of 2007 donors who joined online were still giving.
Retention rate of new U.S. donors acquired in 2007, still donating online or by mail in 2010, by gift level
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| Original gift level | Joined online | Joined by mail |
|---|---|---|
| $1-9 | 10% | 11% |
| $10-14 | 14% | 14% |
| $15-24 | 14% | 17% |
| $25-34 | 18% | 22% |
| $35-49 | 16% | 25% |
| $50-74 | 18% | 28% |
| $75-99 | 16% | 27% |
| $100-249 | 22% | 29% |
| $250-499 | 23% | 26% |
| Original gift level | Joined online | Joined by mail |
|---|---|---|
| $1-9 | 10% | 11% |
| $10-14 | 14% | 14% |
| $15-24 | 14% | 17% |
| $25-34 | 18% | 22% |
| $35-49 | 16% | 25% |
| $50-74 | 18% | 28% |
| $75-99 | 16% | 27% |
| $100-249 | 22% | 29% |
| $250-499 | 23% | 26% |
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Description
Source
More information
The statistic shows the percentage of donors who joined in 2007 who were still giving in 2010, by original gift level and channel. In 2010, 10 percent of 2007 donors who joined online were still giving.
Show more- Show sources information
- Show publisher information
- Release date
- May 2011
- Region
- United States
- Survey time period
- June 2006 - December 2010
- Number of respondents
- 28 major national nonprofit organizations
- Method of interview
- Online survey
Source
- Show sources information
- Show publisher information
- Release date
- May 2011
More information
- Region
- United States
- Survey time period
- June 2006 - December 2010
- Number of respondents
- 28 major national nonprofit organizations
- Method of interview
- Online survey
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