Online and mail donors - retention rate by gift level

Retention rate of new U.S. donors acquired in 2007, still donating online or by mail in 2010, by gift level

Online and mail donors - retention rate by gift level The statistic shows the percentage of donors who joined in 2007 who were still giving in 2010, by original gift level and channel. In 2010, 10 percent of 2007 donors who joined online were still giving.
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Retention rate of new U.S. donors acquired in 2007, still donating online or by mail in 2010, by gift level

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Original gift levelJoined online Joined by mail
$1-910%11%
$10-1414%14%
$15-2414%17%
$25-3418%22%
$35-4916%25%
$50-7418%28%
$75-9916%27%
$100-24922%29%
$250-49923%26%
Original gift levelJoined online Joined by mail
$1-910%11%
$10-1414%14%
$15-2414%17%
$25-3418%22%
$35-4916%25%
$50-7418%28%
$75-9916%27%
$100-24922%29%
$250-49923%26%
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The statistic shows the percentage of donors who joined in 2007 who were still giving in 2010, by original gift level and channel. In 2010, 10 percent of 2007 donors who joined online were still giving.
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