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Online and mail donors - retention rate by gift level

Published by Statista Research Department, May 1, 2011
The statistic shows the percentage of donors who joined in 2007 who were still giving in 2010, by original gift level and channel. In 2010, 10 percent of 2007 donors who joined online were still giving.

Retention rate of new U.S. donors acquired in 2007, still donating online or by mail in 2010, by gift level

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Source

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Release date

May 2011

Region

United States

Survey time period

June 2006 - December 2010

Number of respondents

28 major national nonprofit organizations

Method of interview

Online survey

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