The statistic shows a ranking of the brand equity of mobile network brands in the United States in 2011 as rated by consumers. Verizon received the highest rating with a score of 63.9 out of 100.
Ranking of mobile network brands in the United States in 2011, by brand equity
The EquiTrend® study evaluates measures including: Equity, Consumer Connection, Commitment, Brand Behavior, Brand Advocacy, and Trust. The keystone to the program is Equity, which provides an understanding of a brand's overall strength and is determined by a calculation of Familiarity, Quality, and Purchase Consideration. This year's EquiTrend study was conducted online among 25,099 U.S. consumers ages 15 and over between January 11 and 27, 2011. The total number of brands rated was 1,273. Each respondent was asked to rate a total of 60 randomly selected brands. Each brand received approximately 1,000 ratings. Data were weighted to be representative of the entire U.S. population of consumers ages 15 and over on the basis of age sex, education, race/ethnicity, region, and income, and data from respondents ages 18 and over were also weighted for their propensity to be online.
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Harris Interactive. (April 12, 2011). Ranking of mobile network brands in the United States in 2011, by brand equity [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/200029/brand-equity-of-mobile-network-brands-in-the-united-states/
Harris Interactive. "Ranking of mobile network brands in the United States in 2011, by brand equity." Chart. April 12, 2011. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/200029/brand-equity-of-mobile-network-brands-in-the-united-states/
Harris Interactive. (2011). Ranking of mobile network brands in the United States in 2011, by brand equity. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/200029/brand-equity-of-mobile-network-brands-in-the-united-states/
Harris Interactive. "Ranking of Mobile Network Brands in The United States in 2011, by Brand Equity." Statista, Statista Inc., 12 Apr 2011, https://www.statista.com/statistics/200029/brand-equity-of-mobile-network-brands-in-the-united-states/
Harris Interactive, Ranking of mobile network brands in the United States in 2011, by brand equity Statista, https://www.statista.com/statistics/200029/brand-equity-of-mobile-network-brands-in-the-united-states/ (last visited November 09, 2024)
Ranking of mobile network brands in the United States in 2011, by brand equity [Graph], Harris Interactive, April 12, 2011. [Online]. Available: https://www.statista.com/statistics/200029/brand-equity-of-mobile-network-brands-in-the-united-states/
