Favorite advertising media in the United States in 2012

The graph presents the preferred places for looking at ads, as expressed by consumers and marketing professionals in the United States in May 2012. During the survey, 23 percent of consumers and 21 percent of marketers stated they preferred to look at an ad during their favorite TV show.

Where do you prefer to look at an ad?

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Source

Release date

October 2012

Region

United States

Survey time period

October 8 to 16, 2012

Number of respondents

n = 1,250 (1,000 consumers and 250 marketing decision makers)

Age group

18 years and older

Method of interview

Face-to-face interview

Supplementary notes

Percentage points exceeding 100 percent are likely due to rounding.

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Statistics on "Digital advertising formats in the U.S."

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