Audience reach of brand posts on Facebook in 2012

This statistic illustrates the audience reach of brand posts on Facebook as of October 2012. It was found that Facebook posts of brand pages with an audience between 1,000 and 10,000 fans reached 19 percent of their audience whereas posts on brand pages with more than a million fans merely reached 6 percent.

Percentage of fans reached per Facebook post on brand pages as of October 2012, by audience size

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Release date

November 2012



Survey time period

August and September 2012

Supplementary notes

Data averaged across more than 10,000 Facebook pages totaling more than one billion fans.

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