Digital channel investments of small companies in the United States 2017
Digital investments of small business owners in the United States in the past two years as of October 2017
This statistic presents the most common digital investments of small business owners in the United States in the past two years. During the October 2017 survey period, 48 percent of responding small business owners stated that they had upgraded to new software for their business computer systems.
Digital investments of small business owners in the United States in the past two years as of October 2017
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| Share of respondents | |
|---|---|
| Upgraded to new software for businesses’ computer systems | 48% |
| Digitized your businesses’ records management services | 37% |
| Invested in an app or other mobile-optimization capability for company website | 24% |
| Expanded the “ecommerce presence” of company (online/app) | 20% |
| Introduced a marketing automation tool to automate marketing efforts | 15% |
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