Digital investments of small business owners in the United States in the past two years as of October 2017

Digital channel investments of small companies in the United States 2017 This statistic presents the most common digital investments of small business owners in the United States in the past two years. During the October 2017 survey period, 48 percent of responding small business owners stated that they had upgraded to new software for their business computer systems.
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Share of respondents
Upgraded to new software for businesses’ computer systems48%
Digitized your businesses’ records management services37%
Invested in an app or other mobile-optimization capability for company website24%
Expanded the “ecommerce presence” of company (online/app)20%
Introduced a marketing automation tool to automate marketing efforts15%
Share of respondents
Upgraded to new software for businesses’ computer systems48%
Digitized your businesses’ records management services37%
Invested in an app or other mobile-optimization capability for company website24%
Expanded the “ecommerce presence” of company (online/app)20%
Introduced a marketing automation tool to automate marketing efforts15%
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Description Source More information
This statistic presents the most common digital investments of small business owners in the United States in the past two years. During the October 2017 survey period, 48 percent of responding small business owners stated that they had upgraded to new software for their business computer systems.
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Release date
November 2017
Region
United States
Survey time period
October 2 to 6, 2017
Number of respondents
602 respondents
Method of interview
Telephone interview
Supplementary notes
Question: Over the past two years, has your business done any of the following?

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