Responses to mobile e-mail advertising in the UK as of December 2011, by age

The statistic presents responses to mobile e-mail advertising in the United Kingdom as of December 2011, broken down by age group. During the survey, 24 percent of the respondents in the age group between 35 to 54 stated that they had made a purchase as a response to reading an e-mail on their mobile device.

Have you acted immediately on e-mails on your mobile?

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Source

Release date

February 2012

Region

United Kingdom

Survey time period

December 2011

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

Multiple answers were possible.
The source does not provide a number of respondents.
The respondents were recruited and surveyed via Toluna online panel.

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Statistics on "E-mail marketing "

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