This statistic displays the leading consumer preferences for brand's emails in the United Kingdom (UK) in 2015 and 2016. During the survey period, it was found that 27 percent of respondents reported that they would like to receive an email from a person rather than a company.
Leading consumer preferences for brand's emails in the United Kingdom (UK) in 2015 and 2016
* n (2016) = 1,239; n (2015) = 1,118.
Survey dates: August 23-31, 2016 and October 10-23, 2015.
Some answering options were rephrased slightly in 2016.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Statistics on "E-mail marketing in the United Kingdom (UK)"
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
UK DMA. (November 10, 2016). Leading consumer preferences for brand's emails in the United Kingdom (UK) in 2015 and 2016 [Graph]. In Statista. Retrieved February 18, 2020, from https://www.statista.com/statistics/500873/consumer-preferences-for-brand-s-emails-in-the-united-kingdom-uk/
UK DMA. "Leading consumer preferences for brand's emails in the United Kingdom (UK) in 2015 and 2016." Chart. November 10, 2016. Statista. Accessed February 18, 2020. https://www.statista.com/statistics/500873/consumer-preferences-for-brand-s-emails-in-the-united-kingdom-uk/
UK DMA. (2016). Leading consumer preferences for brand's emails in the United Kingdom (UK) in 2015 and 2016. Statista. Statista Inc.. Accessed: February 18, 2020. https://www.statista.com/statistics/500873/consumer-preferences-for-brand-s-emails-in-the-united-kingdom-uk/
UK DMA. "Leading Consumer Preferences for Brand's Emails in The United Kingdom (Uk) in 2015 and 2016." Statista, Statista Inc., 10 Nov 2016, https://www.statista.com/statistics/500873/consumer-preferences-for-brand-s-emails-in-the-united-kingdom-uk/
UK DMA, Leading consumer preferences for brand's emails in the United Kingdom (UK) in 2015 and 2016 Statista, https://www.statista.com/statistics/500873/consumer-preferences-for-brand-s-emails-in-the-united-kingdom-uk/ (last visited February 18, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
