During a December 2019 survey carried out among adult consumers from the United Kingdom (UK), 57 percent of respondents stated the reason why they enjoyed receiving emails from brands when they did so was that the emails contained offers; 21 percent said they liked the email because they were personalized.
Reasons why consumers liked receiving email marketing in the United Kingdom as of December 2019
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UK DMA. (March 18, 2020). Reasons why consumers liked receiving email marketing in the United Kingdom as of December 2019 [Graph]. In Statista. Retrieved July 03, 2022, from https://www.statista.com/statistics/500873/consumer-preferences-for-brand-s-emails-in-the-united-kingdom-uk/
UK DMA. "Reasons why consumers liked receiving email marketing in the United Kingdom as of December 2019." Chart. March 18, 2020. Statista. Accessed July 03, 2022. https://www.statista.com/statistics/500873/consumer-preferences-for-brand-s-emails-in-the-united-kingdom-uk/
UK DMA. (2020). Reasons why consumers liked receiving email marketing in the United Kingdom as of December 2019. Statista. Statista Inc.. Accessed: July 03, 2022. https://www.statista.com/statistics/500873/consumer-preferences-for-brand-s-emails-in-the-united-kingdom-uk/
UK DMA. "Reasons Why Consumers Liked Receiving Email Marketing in The United Kingdom as of December 2019." Statista, Statista Inc., 18 Mar 2020, https://www.statista.com/statistics/500873/consumer-preferences-for-brand-s-emails-in-the-united-kingdom-uk/
UK DMA, Reasons why consumers liked receiving email marketing in the United Kingdom as of December 2019 Statista, https://www.statista.com/statistics/500873/consumer-preferences-for-brand-s-emails-in-the-united-kingdom-uk/ (last visited July 03, 2022)
