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Consumer preferences for brand's emails in the United Kingdom (UK) 2015-2016
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Consumer preferences for brand's emails in the United Kingdom (UK) 2015-2016
Leading consumer preferences for brand's emails in the United Kingdom (UK) in 2015 and 2016
by Statista Research Department,
last edited
Nov 10, 2016
This statistic displays the leading consumer preferences for brand's emails in the United Kingdom (UK) in 2015 and 2016. During the survey period, it was found that 27 percent of respondents reported that they would like to receive an email from a person rather than a company.
Leading consumer preferences for brand's emails in the United Kingdom (UK) in 2015 and 2016
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| 2015 | 2016 | |
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| - | - | - |
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Description
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by Statista Research Department,
last edited
Nov 10, 2016
This statistic displays the leading consumer preferences for brand's emails in the United Kingdom (UK) in 2015 and 2016. During the survey period, it was found that 27 percent of respondents reported that they would like to receive an email from a person rather than a company.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2016
- Region
- United Kingdom
- Survey time period
- 2015 to 2016
- Number of respondents
- 1,239*
- Method of interview
- Online survey
- Supplementary notes
-
* n (2016) = 1,239; n (2015) = 1,118.
Survey dates: August 23-31, 2016 and October 10-23, 2015.
Some answering options were rephrased slightly in 2016.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2016
More information
- Region
- United Kingdom
- Survey time period
- 2015 to 2016
- Number of respondents
- 1,239*
- Method of interview
- Online survey
- Supplementary notes
-
* n (2016) = 1,239; n (2015) = 1,118.
Survey dates: August 23-31, 2016 and October 10-23, 2015.
Some answering options were rephrased slightly in 2016.
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E-mail marketing open rate trend in the United Kingdom (UK) 2009-2017
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E-mail marketing budget in the UK from 2007 to 2018
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Statistics on "E-mail marketing in the United Kingdom (UK)"
- Overview
The most important statistics
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
- E-mail marketing spending at UK companies from 2007 to 2018E-mail marketing budget in the UK from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017E-mail marketing KPIs in the United Kingdom (UK) 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?Share of sales attributable to e-mail marketing in the UK 2016-2018
- What percentage of your marketing budget is spent on e-mail?Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2018
- Looking forward, how would you expect your company’s expenditure on e-mail to change?Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017
- Open, click and unsubscribe rates
The most important statistics
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017E-mail marketing open rate trend in the United Kingdom (UK) 2009-2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sectorE-mail marketing open rates in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sectorE-mail click-to-open rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sectorE-mail marketing click-through rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sectorUnsubscribe rates in the United Kingdom (UK) 2017, by industry
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017E-mail opens on mobile devices in the United Kingdom (UK) 2010-2017
- Attitudes of UK marketers
The most important statistics
- How do you manage your e-mail marketing program?E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
- How do you measure the success of email campaigns?Measure of success for email campaigns in digital marketing in the UK 2017
- Which of the following stop you from achieving your e-mail marketing goals?Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2018
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017Most effective marketing channels for ROI in the UK 2016-2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018Email marketing practices used in companies in the UK 2016-2018
- What type of e-mail message helps you to achieve your email campaign goals?E-mail message types used for B2B and B2C marketing in the United Kingdom (UK) 2017
- What type of email message helps you to achieve your email campaign goals?E-mail message types used to achieve email campaign goals in the UK 2018
- How would you rate your company’s overall level of competence in e-mail marketing?E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018
- Consumer behavior
The most important statistics
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017Share of interesting marketing emails according to consumers in the UK 2011-2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Requirements to share personal information with brands in the UK 2014
- Consumers actions to promotional e-mail received on smartphones in the UK 2013-2015
- Promotional e-mail subscription reasons according in the UK 2014-2017
- Number of brands signed up to receive email from in the UK 2012-2014
- Planned formats of mobile e-mail marketing integration 2016
- E-mail advertising campaigns of Media Mark in Spain during Christmas season 2015-2016
- Share of companies that used actively email marketing in Spain 2015, by industry
- Number of brand e-mail subscriptions among U.S. consumers 2016
- Share of companies that used email marketing in Spain 2015, by industry & sent emails
- E-mail advertising campaigns of Carrefour in Spain during Christmas season 2015-2016
- E-mail ad campaigns of El Corte Inglés in Spain during Christmas season 2015-2016
- Online retailer methods of customer motivation to e-mail subscription 2016
- Share of promo e-mail subscribers engaging with online retailer messages 2016
- Leading methods of e-mail marketing success measurement in 2015
- Promotional e-mail signup reasons according to U.S. consumers 2014
- UK: distribution of consumers subscribed to newsletters 2012-2016, by number
- Global e-mail forward-to-open rate 2015, by audience size
- Responsibility for email marketing in companies in the UK 2014-2018
- E-mail message types preferred by consumers in the UK 2017
- Time allocated to e-mail marketing per month in the United Kingdom (UK) 2013
Studies
- E-mail marketing
- Email Marketing Vendor Satisfaction Report
- Optimizing Email Deliverability with AI
- 2019 State of Email Report
- 2017 Email Marketing Benchmark Report
- Marketer Email Tracker 2019
- Marketer Email Tracking Study 2018
- Digital marketing in Italy
- Digital marketing in the United Kingdom (UK)
- Marketing personalization
- Digital marketing in Sweden
- 2017 State of Email Report
- Email Tracking Report 2014
- Email Delivery Performance Survey 2012
- DMA Insight: Marketer Email Tracking Study 2016
Statistics on "E-mail marketing in the United Kingdom (UK)"
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- E-mail marketing spending at UK companies from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?
- What percentage of your marketing budget is spent on e-mail?
- Looking forward, how would you expect your company’s expenditure on e-mail to change?
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sector
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) from 2009 to 2017
- How do you manage your e-mail marketing program?
- How do you measure the success of email campaigns?
- Which of the following stop you from achieving your e-mail marketing goals?
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018
- What type of e-mail message helps you to achieve your email campaign goals?
- What type of email message helps you to achieve your email campaign goals?
- How would you rate your company’s overall level of competence in e-mail marketing?
- Which three areas of email marketing do you really need to focus on in the next year?
- In what ways do you think that artificial intelligence could improve email marketing performance?
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017
- Leading requirements to share private information with brands in the United Kingdom (UK) in 2014
- Frequency distribution of actions taken by the consumers to received promotional e-mails on their smartphones in the United Kingdom (UK) from 2013 to 2015
- Reasons for signing up to receive promotional e-mails according to the consumer in the United Kingdom (UK) from 2014 to 2017
- Average number of brands subscribed to receive email from in the United Kingdom (UK) from 2012 to 2014
- Planned formats of mobile e-mail marketing integration worldwide as of December 2016
- Number of e-mail advertising campaigns of Media Markt in Spain during the Christmas season 2015-2016, by day of the week
- Share of companies that sent more than 500,000 emails per month during their email marketing campaigns in Spain in 2015, by business sector
- Number of brand e-mail subscriptions among consumers in the United States as of August 2016
- Distribution of companies that used email marketing in Spain in 2015, by business sector and number of sent emails
- Number of e-mail advertising campaigns of Carrefour in Spain during the Christmas season 2015-2016, by day of the week
- Number of e-mail advertising campaigns of El Corte Inglés in Spain during the Christmas season 2015-2016, by day of the week
- Leading methods of motivating customers to subscribe to e-mail messages according to online retailers worldwide as of June 2016
- Share of promotional e-mail subscribers engaging with online retailer messages as of June 2016
- Leading methods of e-mail marketing campaign success measurement worldwide as of December 2015
- Reasons for signing up to receive promotional e-mails according to consumers in the United States in 2014
- Distribution of consumers subscribed to newsletters in the United Kingdom (UK) between 2012 and 2016, by number of followed brands
- Share of opened marketing e-mails that were forwarded worldwide as of March 2015, by audience size
- Who is responsible for email marketing within your organization?
- What type of email message do consumers like to receive?
- What percentage of time spend on all marketing activities is dedicated to e-mail marketing per month?
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