During a December 2019 survey carried out among adult consumers from the United Kingdom (UK), 57 percent of respondents stated the reason why they enjoyed receiving emails from brands when they did so was that the emails contained offers; 21 percent said they liked the email because they were personalized.
Reasons why consumers liked receiving email marketing in the United Kingdom as of December 2019
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$189 USD $149 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you E-mail marketing in the United Kingdom (UK)
Overview
6
- Premium Statistic E-mail marketing revenue worldwide 2020-2027
- Basic Statistic Countries with highest number of emails sent 2023
- Premium Statistic Number of marketing associate professionals in the UK 2021-2023
- Premium Statistic Leading B2C marketing channels in the UK 2022
- Premium Statistic B2C marketing channels with highest growth potential in the UK 2022
- Premium Statistic Actions UK businesses take to target overseas customers 2022
Financials
5
- Premium Statistic Share of marketing budget spent on e-mail in the UK 2013-2021
- Premium Statistic Marketing expenditure growth in the UK 2023, by type
- Premium Statistic E-mail marketing's ROI in the UK 2016-2021
- Premium Statistic Ability to measure e-mail marketing success in the UK 2013-2021
- Premium Statistic Investments made to improve digital marketing in the UK 2021
Metrics
8
- Premium Statistic Email marketing metrics used in the UK 2021
- Premium Statistic E-mail marketing open rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing click-to-open rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing CTR in Great Britain 2021-2022
- Premium Statistic Email marketing CTR growth in the UK 2023, by type
- Premium Statistic E-mail marketing unsubscribe rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing bounce rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing delivery rates in the UK 2015-2021
Marketer insights
8
- Premium Statistic Profitable sales channels in the UK 2021
- Premium Statistic Message types encouraging consumers to sign up for emails in the UK 2021
- Premium Statistic Factors preventing e-mail marketing success in the UK 2021
- Premium Statistic Goals of e-mail marketing in the UK 2021
- Premium Statistic Marketer perception of email signatures in branded emails in the UK 2023
- Premium Statistic Top activities marketers trust AI to carry out worldwide 2022
- Premium Statistic ID solutions marketers wanted to test worldwide 2022
- Premium Statistic Leading ESPs used for e-mail marketing in Europe 2021
Consumer insights
8
- Premium Statistic Main channels of new brand discovery in the UK Q3 2022
- Premium Statistic Actions consumers take to support a brand they are loyal to in the UK 2022
- Premium Statistic Share of channels used for customer experiences in the UK 2020-2022
- Premium Statistic Customer satisfaction in the United Kingdom 2021-2022, by contact channel
- Premium Statistic Preferred ways to engage with a loyalty program in the UK 2021
- Premium Statistic Elements that made a branded email trustworthy in the UK 2023
- Premium Statistic Elements that made a branded email untrustworthy in the UK 2023
- Premium Statistic Complaints to the ASA in the UK 2022, by media type
Further related statistics
16
- Number of brands signed up to receive email from in the UK 2012-2014
- U.S. e-mail marketing usage 2017, by industry
- Reasons for subscribing to e-mails from brands/companies in the UK 2019
- Average email open rate by sector in France 2017
- Canada e-mail marketing CTR 2017-2018
- Marketing e-mail opens share in Canada 2017-2018, by device
- Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- Entity responsible for email marketing in companies worldwide 2019
- Canada marketing e-mail mean unique open rates 2013-2018
- E-mail marketing open rates in the United Kingdom (UK) 2018, by campaign type
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) 2018
- Open rates of marketing e-mails worldwide 2022, by country
- Influencing factors deterring purchase of an electric car in Taiwan 2019
- Leading retailers ranked by overall consumer rating in the United Kingdom (UK) 2017
- Most valued phone features when purchasing a new phone
- Most chosen FMCG brands Philippines 2017 by penetration rate
Further Content: You might find this interesting as well
Statistics
- Number of brands signed up to receive email from in the UK 2012-2014
- U.S. e-mail marketing usage 2017, by industry
- Reasons for subscribing to e-mails from brands/companies in the UK 2019
- Average email open rate by sector in France 2017
- Canada e-mail marketing CTR 2017-2018
- Marketing e-mail opens share in Canada 2017-2018, by device
- Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- Entity responsible for email marketing in companies worldwide 2019
- Canada marketing e-mail mean unique open rates 2013-2018
- E-mail marketing open rates in the United Kingdom (UK) 2018, by campaign type
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) 2018
- Open rates of marketing e-mails worldwide 2022, by country
- Influencing factors deterring purchase of an electric car in Taiwan 2019
- Leading retailers ranked by overall consumer rating in the United Kingdom (UK) 2017
- Most valued phone features when purchasing a new phone
- Most chosen FMCG brands Philippines 2017 by penetration rate
UK DMA. (March 18, 2020). Reasons why consumers liked receiving email marketing in the United Kingdom as of December 2019 [Graph]. In Statista. Retrieved September 29, 2023, from https://www.statista.com/statistics/500873/consumer-preferences-for-brand-s-emails-in-the-united-kingdom-uk/
UK DMA. "Reasons why consumers liked receiving email marketing in the United Kingdom as of December 2019." Chart. March 18, 2020. Statista. Accessed September 29, 2023. https://www.statista.com/statistics/500873/consumer-preferences-for-brand-s-emails-in-the-united-kingdom-uk/
UK DMA. (2020). Reasons why consumers liked receiving email marketing in the United Kingdom as of December 2019. Statista. Statista Inc.. Accessed: September 29, 2023. https://www.statista.com/statistics/500873/consumer-preferences-for-brand-s-emails-in-the-united-kingdom-uk/
UK DMA. "Reasons Why Consumers Liked Receiving Email Marketing in The United Kingdom as of December 2019." Statista, Statista Inc., 18 Mar 2020, https://www.statista.com/statistics/500873/consumer-preferences-for-brand-s-emails-in-the-united-kingdom-uk/
UK DMA, Reasons why consumers liked receiving email marketing in the United Kingdom as of December 2019 Statista, https://www.statista.com/statistics/500873/consumer-preferences-for-brand-s-emails-in-the-united-kingdom-uk/ (last visited September 29, 2023)
Reasons why consumers liked receiving email marketing in the United Kingdom as of December 2019 [Graph], UK DMA, March 18, 2020. [Online]. Available: https://www.statista.com/statistics/500873/consumer-preferences-for-brand-s-emails-in-the-united-kingdom-uk/