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Smartphone share in video ad spend in the UK 2019-2020

Published by Statista Research Department, Jan 6, 2023
In 2020, smartphone ads accounted for 80.1 percent of the digital video advertising spending in the United Kingdom, which stood at 3.43 billion British pounds. In general, smartphone advertising accounted for roughly 60 percent of total digital advertising expenditure in the UK.

Share of smartphone in digital video advertising spending in the United Kingdom (UK) in 2019 and 2020

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Sources

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Release date

April 2021

Region

United Kingdom

Survey time period

2019 and 2020

Supplementary notes

Figures calculated by Statista based on data provided by the source.

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Statistics on " Mobile video market in the United Kingdom (UK) "

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Statistics on Mobile video market in the United Kingdom (UK)

Global overview

8

Mobile video advertising

8

Mobile video viewing

7

General device usage

4

Further related statistics

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