Most popular home care brands in Hungary 2022

Published by Flora Medve, May 30, 2023
In 2022, Zewa was the first-ranking home care brand in Hungary, with 12 consumer reach points. Regina ranked second in the same year.

Ranking of home care brands in Hungary in 2022, by consumer reach points (CRP)

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Sources

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Release date

May 2023

Region

Hungary

Survey time period

2022

Supplementary notes

* The source specified the following methodology:
"The Consumer Reach Points of each brand is calculated by multiplying three numbers:
Penetration: the share of households buying a brand
Population: the number of households in a country
Consumer Choice: the number of interactions with a brand across categories in a year.
The measurement is then weighted by actual population to calculate the brand’s reach."

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