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Most popular home care brands in Hungary 2020

Published by Flora Medve, Jun 4, 2021
In 2020, Zewa was the first ranking home care brand in Hungary, with 13 consumer reach points. Domestos ranked second in the same year.

Ranking of home care brands in Hungary in 2020, by consumer reach points (CRP)*

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Sources

Release date

June 2021

Region

Hungary

Survey time period

2020

Supplementary notes

* The source specified the following methodology:
"The Consumer Reach Points of each brand is calculated by multiplying three numbers:
Penetration: the share of households buying a brand
Population: the number of households in a country
Consumer Choice: the number of interactions with a brand across categories in a year.
The measurement is then weighted by actual population to calculate the brand’s reach."

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