This statistic displays the results of a survey carried out in the United Kingdom in November and December 2012 regarding types of content most effective for social media marketing. During the survey, four percent of respodents said white papers were the best type of content for such purposes.
* The source provided the following information about the respondents: "three-quarters of them [respondents] [are] marketers of whom nearly two-thirds work client-side". The source did not specify the type of survey used.
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Statistics on "Social commerce in the United Kingdom (UK)"
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NewsReach. (December 18, 2012). What content is best for social sharing? [Graph]. In Statista. Retrieved February 18, 2020, from https://www.statista.com/statistics/265711/effective-content-types-for-social-media-marketing-in-the-uk/
NewsReach. "What content is best for social sharing?." Chart. December 18, 2012. Statista. Accessed February 18, 2020. https://www.statista.com/statistics/265711/effective-content-types-for-social-media-marketing-in-the-uk/
NewsReach. (2012). What content is best for social sharing?. Statista. Statista Inc.. Accessed: February 18, 2020. https://www.statista.com/statistics/265711/effective-content-types-for-social-media-marketing-in-the-uk/
NewsReach. "What Content Is Best for Social Sharing?." Statista, Statista Inc., 18 Dec 2012, https://www.statista.com/statistics/265711/effective-content-types-for-social-media-marketing-in-the-uk/
NewsReach, What content is best for social sharing? Statista, https://www.statista.com/statistics/265711/effective-content-types-for-social-media-marketing-in-the-uk/ (last visited February 18, 2020)
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