Survey on impact of social media on companies in Denmark 2017

What impact does social media have on your company?

by Julia Stoll, last edited Sep 7, 2017
Survey on impact of social media on companies in Denmark 2017 This statistic shows the results of a survey on the impact of social media on companies in Denmark in 2017. During the survey period of 2017, 56 percent of the companies stated that social media have had a positive impact on their marketing, while 36 percent answered that social networks have made it easier to recruit new employees. Only 12 percent of Danish respondents said that social media has no impact on their companies.
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What impact does social media have on your company?

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Share of companies
Positive effect on marketing56%
Cheaper to make advertising for the company36%
Easier to recruit new employees36%
Increased knowledge exchange between employees23%
Reduced productivity among employees17%
Better atmosphere among employees15%
No impact12%
Share of companies
Positive effect on marketing56%
Cheaper to make advertising for the company36%
Easier to recruit new employees36%
Increased knowledge exchange between employees23%
Reduced productivity among employees17%
Better atmosphere among employees15%
No impact12%
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by Julia Stoll, last edited Sep 7, 2017
This statistic shows the results of a survey on the impact of social media on companies in Denmark in 2017. During the survey period of 2017, 56 percent of the companies stated that social media have had a positive impact on their marketing, while 36 percent answered that social networks have made it easier to recruit new employees. Only 12 percent of Danish respondents said that social media has no impact on their companies.
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