Survey on impact of social media on companies in Denmark 2017
What impact does social media have on your company?
This statistic shows the results of a survey on the impact of social media on companies in Denmark in 2017. During the survey period of 2017, 56 percent of the companies stated that social media have had a positive impact on their marketing, while 36 percent answered that social networks have made it easier to recruit new employees. Only 12 percent of Danish respondents said that social media has no impact on their companies.
What impact does social media have on your company?
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| Share of companies | |
|---|---|
| Positive effect on marketing | 56% |
| Cheaper to make advertising for the company | 36% |
| Easier to recruit new employees | 36% |
| Increased knowledge exchange between employees | 23% |
| Reduced productivity among employees | 17% |
| Better atmosphere among employees | 15% |
| No impact | 12% |
Source
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Statistics on "Digital marketing in Denmark"
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