Reasons for using images of diversity in marketing campagins in the UK 2016

This statistic shows the results of a survey among marketers on the reasons for using images of diversity in marketing campaigns in the United Kingdom (UK) in 2016. The survey found that 79 percent of responding UK marketers stated to use images of homosexual couples to reflect modern society, whereas 29 percent said they chose these images to promote brand message.

What are your reasons for choosing the following types of images for marketing campaigns?

Reflecting modernityBrand message
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Release date

November 2016


United Kingdom

Survey time period

October 12 to 17, 2016

Number of respondents

500 respondents

Special properties

UK marketers

Supplementary notes

The source does not specify the type of survey.
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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