Measurement metrics for online advertisements of financial service providers

This statistic displays financial benchmarks for online advertising of financial service providers in the U.S. in 2010. The click through rate was at 0.09 percent in 2010.

Online advertisement measurement figures for financial service providers in the U.S. in 2010

Characteristic	Measurement metrics in percent
Dwell rate	4.26%
Impressions with any interaction rate	0.92%
Conversion rate	0.16%
Post impression conversion rate	0.14%
Click through rate	0.09%
Post click conversion rate	0.03%

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Release date

March 2011

More information

Region

United States

Survey time period

November 2009 to October 2010

Supplementary notes

As ad impressions (or views) are in the marketing jargon individual views of advertising on a AdServer bezeichnet.Die Dwell rate shows, has been used frequently as a presented advertising of online users. The percentage summarizes all interactions with an advertisement divided by the delivered Ad Impressions.Die click-through rate or CTR (CTR) is a key figure in the field of Internet marketing, which represents the number of clicks on banner ads or sponsored links in relation to the represents total impressions. An ad appears a hundred times and once it clicked, the click rate is 1%. The conversion rate is the portion of the buyers who visit a particular Web page and become our buyers.

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